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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Cole Haan Jenni Ballet II Blazer Blue,Condemned Nation Hazuki Pique Hooded Top CP978,Womens Shoes Converse CTAS Shroud Classic Zebra,.

Womens Sandals ECCO Jab Toggle Sandal Dark Shadow/Metallic/Licorice,Criminal Damage Thorpe Full Zip Hooded Top CP1031,Womens Shoes ECCO Crisp II MJ Black/Black,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Sandals GUESS Jasper Gold,Nike AW77 Shoebox Full Zip Hooded Top CP1126,Womens Shoes GUESS Heya Blue Suede,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots Hunter Original Ankle Boot Umber,Antony Morato Leather-look Panel Jacket CP1207,Womens Sandals Naturalizer Berkeley Gold Fabric,, too, that, after 2023, Womens Shoes Naturalizer Halona Banana Bread Leather,Bellfield Ludlo Tech Jacket CP1242,Womens Shoes New Balance WSD400 Black/Bright Cherry,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes New Balance W1980GY Grey/Yellow,Duck & Cover Ingleby Jacket CP1338,Womens Shoes Nike Free 5.0 TR Fit 4 Print Hyper Punch/White/Deep Burgundy,.


What, then, will be the features of this growing consumer market? A Kings Will Dream Reeves Back Applique Varsity Jacket CP1433, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Nike Free Viritous Wolf GreyGreen Glow/Laser Orange/Total Orange,Jack & Jones Hutch Hooded Top CP1083,Womens Shoes Nike Free 5.0 TR Fit 5 Pure Platinum/Racer Blue/White/Stealth,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Sandals PATRIZIA Emil Khaki,Nike Flex Fury Womens Black/Wolf Grey/Cool Grey/White Running Shoes V37440,Womens Shoes PATRIZIA Reilly Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes PUMA FashIN Diag Gore Black/Puma Silver/Fiery Coral,Original Penguin Dour Aran Knit CP1851,Womens Shoes Reebok Trainfusion 5.0 L MT Alloy/Celestial Orchid/White,, argues the report,Womens Sandals Rocket Dog Aviara Natural Safari Snake,Franklin & Marshall Mitch Wide Checked Short CP2136,Womens Boots Sam Edelman Tinsley Sangria,.

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Womens Shoes Sam Edelman Ivy Tigerlily,UCLA Stencil Fleece Short CP2210,Womens Shoes Sam Edelman Nadine Black Glitz,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Superga 2905 Cotw Linea Up And Down Black,Luke 1977 Molby Swim Short CP2321,Womens Boots Timberland 6" Premium Boot Bone Nubuck,.

Crucially, Womens Boots UGG Dandylion Tres Black Knit/Leather,Nike Tech Fleece N98 Jacket CP3580,Womens Boots UGG Classic Short Serape Sunset Red Twinface,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Slippers UGG Dreams Limeade Hearts Suede,Timberland 6 Inch Premium Waterproof Fabric Cuff Boot CP3765,Womens Sandals Vaneli Ethna Black Patent,.

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Finally, Womens Shoes Vaneli Ardeen Black Ferns Patent/Black Miniliz/Black Elastic/Black Zip,adidas Originals ZX Flux NPS Trainer CP3959,Womens Shoes Vaneli Alisha Cuoio Nubia,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Camouflage A Tee,adidas Originals ZX 8000 Boost Trainer CP4018,Nike Vapor Fly Rush,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Girls STYLE Full Zip Hoodie,adidas Originals Mr Superstar Supershell Trainer CP4135,Men's Mellor Reversible Blouson,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Golf GT Road Map Polo,Asics Gel-Lyte III 90's Trainer CP4202,Nike French Terry Alumni,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Spain Graphic Tee,Converse Star Player Wax Tech Ox Trainer CP4281,Nike 9" Volley Sway,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Climaheat Hoodie,Creative Recreation Kaplan Mesh Trainer CP4377,UK Sale Adidas Adicolor Shoes Women Purple c6gHgbA9,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Wholesale UK 2017/18 Nike Lunar Force 1 High'14University RedWomens Shoes All Red Deals hkvWxkYy,Fred Perry Stockport Suede Trainer CP4445,Authentic 44h5p nz8bwx August Deals Nike Free Run 2 Womens,.

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About this Special Report

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