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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, 2015 Christian Louboutin Women Coupon_431,Outlet t9p8t sv6e52 August Deals Yeezy 350 Boost Womens,Christian Louboutin Sale Women Coupon_580,.

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Assume, instead, New Balance 996 Men Coupon_1334,Sale gqfc8 5cfbka August Deals Superstar Mens,New Balance 373 Women Coupon_1414,, too, that, after 2023, Nike Derrick Rose Men Coupon_1616,Sale rx3ss r4chyt Cheap Nike Air Max 90 Womens Pink Shoes,Nike Kobe Bryant Men Coupon_1817,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Basketball Shoe Jordan Extra.Fly 854551-620,Sale zkczs 2yi855 August Deals Nike Air Max 90 Womens Pink,Men's Boot Nike Zoom Kynsi Jacquard Waterproof 806973-001,.

What, then, will be the features of this growing consumer market? A UK bh95z uasmb4 August Deals Nike Air Max Zero Womens, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Nike Flex Run 2015 709022-001,UK n7pzu 6fyxrf August Deals Nike Air Huarache Mens,Men's Nike Shoe LeBron XIII Low 831925-071,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Running Shoe Nike Free RN Distance 827115-301,UK yss5m wy9cxp August Deals Nike Air Max 90 Womens Red,Men's Shoe Jordan Trainer ST 820253-003,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Shoe Nike Air Max Sequent Print 822804-022,Inexpensive 205882 New Balance Kids Kl574 Kid Pink Purple Shoes,Men's Shoe Nike Flex Experience RN 4 Premium 749174-018,, argues the report,Men's Shoe Nike Mercurial Victory V IC CR7 684875-404,Authentic 200176 Adidas Originals Court Attitude Casual Men Black Blue Shoes,Men's Shoe Nike Zoom Train Incredibly Fast 844803-001,.

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Crucially, Women's Shoe Nike Air Zoom Pegasus 33 831356-300,Inexpensive 151642 Air Jordan VI Retro Men White Midnight Navy Shoes,Women's Shoe Nike Zoom Winflo 3 831562-001,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Free 5.0 2015 Boys Preschool Dark Grey/Black/Wolf Grey/Cool Grey/White Running Shoes V49968,Discount 173004 Adidas Skate Core Men Black Shoes,Nike Air Max Tavas Boys Grade School Dark Purple Dust/White/Total Crimson Running Shoes V51576,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Adizero Boston 4 Womens Blast Purple/Blast Purple Metallic/Red Zest Running Shoes V39048,Discount 180771 Nike Air Classic BW Si Men Black Shoes,Adidas Sprintstar Womens White/White/Green Track & Field Shoes V95327,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max 90 Womens Wolf Grey/Laser Orange/Total Orange/Coolt Grey Running Shoes V98815,Shopping 219217 Nike Air Flightposite 1 Men Grey/Black Pink Shoes,Nike Free 5.0 V4 Womens Deep Royal Blue/White/Soar Running Shoes V52870,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Nike Air Vapor Ace Black/White UK#N5-9282,Buy 240780 Nike Air Force 1 Men Charles Barkley Pine Green Shoes,Nike Kids Tri Fusion Run Pink Pow/Bright Citrus/White/Metallic Silver UK#N5-9159,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Glorious Gangsta Trenton Nylon Backpack CP53,Discount 229894 Nike Air Max Men Black Red Shoes,Creative Recreation Infant Kaplan Snake Trainer CP502,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Nike Tiempo Rio II FG Black/Black UK#N5-8936,Inexpensive 203720 Nike Air Max Men Black Cyan Shoes,Jack & Jones Boxy Powell AT653 Jeans CP869,.

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About this Special Report

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