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Men's Shoe Nike Kobe Mamba Instinct 852473-500,Jimmy Choo Pumps Women Coupon_819Men's Shoe Nike MercurialX Finale II IC 831974-870,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Shoe Nike TiempoX Proximo SE IC 835365-003,Jimmy Choo Pumps Women Coupon_820Men's Shoe Nike Zoom Train Incredibly Fast 844803-100,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Training Shoe Nike Lunar Caldra 803879-010,Jimmy Choo Pumps Women Coupon_822Men's Training Shoe Nike Zoom Speed Trainer 3 804401-616,.

NIKE AIR MAX 1 ULTRA MOIRE 704995-103,Jimmy Choo Sandals Women Coupon_864Men's Shoe Nike Roshe One Hyper Breathe 833125-200,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). NIKE FLYKNIT TRAINER CHUKKA SFB Blue Lagoon/Bright Crimson/Gym Red/Black,Jimmy Choo Sandals Women Coupon_895NIKE FREE TR 5 Wolf Grey/Volt/Black,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, NIKE MERCURIAL SUPERFLY FG Volt/Black/Hyper Pink,Jimmy Choo Sandals Women Coupon_888NIKE AIR MAX 90 ESSENTIAL Black/Wolf Grey/White,, too, that, after 2023, Women's Shoe Nike Air Huarache Premium 683818-005,Jimmy Choo Sandals Women Coupon_881Women's Shoe Nike Air Zoom Elite 8 748589-001,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Women's Shoe Nike Air Zoom Vomero 11 818100-600,Jimmy Choo Sandals Women Coupon_912Women's Shoe Nike Juvenate Premium 844973-200,.


What, then, will be the features of this growing consumer market? A Jimmy Choo Wedges Women Coupon_947 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Roshe One Boys Toddler Black/Cool Grey Running Shoes V15156,Jimmy Choo Wedges Women Coupon_951Adidas X 15.1 Fg/Ag Boys Preschool Black/Shock Mint/White Soccer Shoes V26210,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas D Rose 6 Boys Grade School Black/Vivid Red/Shock Blue Basketball Shoes V29938,Jimmy Choo Wedges Women Coupon_943Adidas X 15.1 Fg/Ag Boys Grade School Solar Gold/Black/Shock Pink Soccer Shoes V76646,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas Crazy 8 Girls Grade School Blast Purple/Vivid Berry/White Basketball Shoes V39057,Jimmy Choo Wedges Women Coupon_968Adidas 2015 Crazylight Boost Primeknit Mens Night Cargo/Black/Grey Basketball Shoes V66391,, argues the report,Adidas D Lillard 2.0 Mens Black/Vivid Red/Shock Blue Basketball Shoes V29954,New Balance Men Coupon_1010Adidas Adizero Boston Boost 5 Mens Black/White Running Shoes V31131,.

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Adidas Pure Boost Zg Prime Mens Mid Grey/Light Grey Running Shoes V64188,Adidas Springblade 2013 Men Coupon_232Adidas Ace 16.2 Cage Mens Black/White/Solar Green Soccer Shoes V36402,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Max Wright Mens Black/Anthracite Running Shoes V13033,New Balance Men Coupon_1049Nike Air Max Bw Ultra Mens University Red/Bright Crimson/University Red Running Shoes V82317,.

Crucially, Nike Cortez Mens Black/White Running Shoes V31552,New Balance Men Coupon_1053Nike Fs Lite Run 3 Mens Black/Anthracite/Black Running Shoes V13396,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Zoom Vomero 10 Mens Total Crimson/Sail/Racer Blue/Black Running Shoes V80859,New Balance 373 Men Coupon_1097Adidas Pure Boost Womens Black/White Running Shoes V31977,.

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Finally, Nike Air Max Siren Womens Black/Bright Crimson/University Red Running Shoes V14480,New Balance 500 Men Coupon_1117Nike Air Max Thea Womens Light Retro/Artisan Teal Running Shoes V61612,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Free 3.0 Flyknit 2015 Womens Black/White/Anthracite Running Shoes V32861,New Balance 501 Men Coupon_1122Nike Juvenate Womens Stealth/White/Pure Platinum Running Shoes V79315,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Nike Huarache Keystone Mid Black/White UK#N5-9580,New Balance 574 Men Coupon_1205Men's Nike Lunarglide 7 Racer Blue/Sail/Deep Royal Blue/Black UK#N5-8900,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Kids Elastico Pro III TF Jr Soccer Volt/White/Black UK#N5-9484,New Balance 574 Men Coupon_1201Women's Nike Prime Hype DF II Black/White/Metallic Silver/Reflect Silver UK#N5-9575,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Sik Silk Big Logo Backpack CP88,New Balance 574 Men Coupon_1217Creative Recreation Infant Kaplan Trainer CP508,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. adidas Originals Junior Tubular Trainer CP579,New Balance 996 Men Coupon_1306adidas Originals Crib Superstar Trainer CP712,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Asylum Lone Stretch Skinny Jean CP821,New Balance 751 Men Coupon_1299Creative Recreation Grevilla Zip Hooded Top CP1005,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, adidas Originals Superstar Combat Quilt Jacket CP1191,New Balance Women Coupon_1356Ellesse Puffer Jacket CP1353,. Shenzhen’s tech trailblazers are anxious about rising property prices. Kings Will Dream Bomber Jacket CP1429,New Balance Women Coupon_1397Glorious Gangsta Muga Biker Jogger CP1697,