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Women's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 881109-002,Nike Kobe Bryant Men Coupon_1803Women's Shoe Nike Air Zoom Pegasus 33 831356-300,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Women's Shoe Nike Internationalist 629684-016,Nike Kobe Bryant Men Coupon_1838Women's Shoe Nike LunarGlide 8 Shield 849569-002,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Tri Fusion Run Boys Toddler Game Royal/Black/Metallic Silver/White Running Shoes V54584,Nike Kobe Bryant Men Coupon_1827Adidas X 15.1 Fg/Ag Boys Preschool Solar Gold/Black/Shock Pink Soccer Shoes V76609,.

Adidas D Lillard 1.0 Boys Grade School Black/White/Scarlet Basketball Shoes V35731,Nike Kobe Bryant Men Coupon_1805Adidas S Flex Boys Grade School Black/Solar Red/White Running Shoes V28440,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Huarache Run Boys Grade School White/Pure Platinum/White Running Shoes V93896,Men's Baseball Cleat Nike Air Huarache 2KFilth Keystone Mid 807141-017Nike Air Max Thea Girls Grade School Anthracite/White/Black Running Shoes V11235,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Adidas Crazy 8 Mens White/Shock Mint/Copper Metallic Basketball Shoes V94082,LEBRON 12 Black/Bright Crimson/WhiteAdidas D Lillard 2.0 Mens Purple/Purple/Shock Red Basketball Shoes V70768,, too, that, after 2023, Adidas Energy Boost 2 Mens Earth Green/Night Shade/Solar Slime Running Shoes V53118,Men's Baseball Cleat Nike Huarache 2K Filth 749359-001Adidas Supernova Boost Glide 7 Mens Black/White/Red Running Shoes V35562,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Adidas Voloomix Mens Clear Onix/Black Slippers V45046,Jordan 4 Retro Metal Men's Baseball Cleat 807710-010Adidas Sprintstar Mens White/Silver Track & Field Shoes V94239,.


What, then, will be the features of this growing consumer market? A Men's Baseball Cleat Jordan 4 Retro Metal 807710-110 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max 2016 Mens White/Black Running Shoes V86572,Men's Basketball Shoe Jordan Extra.Fly 854551-003Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33275,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Free 3.0 Flyknit 2015 Mens Black/Hot Lava/Squadron Running Shoes V20320,Men's Baseball Cleat Nike Zoom Trout 3 Turf 844628-410Nike Lunarestoa 2 Mens Black/Kumquat/Sail Running Shoes V21104,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Zoom Elite 8 Mens Volt/Game Royal/Blue Lagoon/Black Running Shoes V85948,Men's Basketball Shoe Kyrie 3 BHM 852415-001Adidas Pure Boost 2 Womens Flash Orange/White/Graphic Running Shoes V53680,, argues the report,Adidas Anyanda Flex Womens Flash Pink/White/Silver Metallic Slippers V53955,Men's Basketball Shoe Nike Hyperdunk 2016 844359-011Nike Air Huarache Womens Rio Teal/Rio Teal/Black Running Shoes V72713,.

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Nike Air Max 90 Ultra Womens White/Wolf Grey/Metallic Silver/White Running Shoes V96721,Men's Basketball Shoe Kyrie 3 852395-018Nike Flex Experience Run 4 Womens Copa/White/Game Royal Running Shoes V48774,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Fs Lite Run 3 Womens Wolf Grey/Dark Grey/White/Hyper Pink Running Shoes V97736,Men's Basketball Shoe Nike KD 8 N7 811363-123Nike Zoom Elite 8 Womens Pink Blast/White/Electric Green/Black Running Shoes V68998,.

Crucially, Nike Air Max Bw Ultra Mens Midnight Navy/Hyper Cobalt/Midnight Navy Running Shoes V65111,Men's Basketball Shoe Pack Air Jordan XIII/XIV DMP 897563-900Men's Nike Air Zoom Pegasus 32 Ghost Green/Copa/Blue Lagoon/Black UK#N5-9208,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Kids Flex Experience LTR White/White/White UK#N5-9469,Men's Boot Nike Air Trainer SC 2 805891-700Nike Zoom Vomero 10 Womens Blue Tint/Racer Blue/Chalk Blue/Black Running Shoes V39966,.

Finally, Converse Infant Chuck Taylor All Star Party High Trainer CP497,Men's Football Training Shoe Nike Field General 2 (California) 749310-170adidas Originals Junior Racer Lite Trainer CP568,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Nike Tiempo Rio II FG Black/Black UK#N5-8936,Men's Golf Shoe Nike Lunar Control Vapor 849971-800Toms Nursery Classic Slip On Espadrille CP800,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Akai Kuma Nagayoshi Overhead Hooded Top CP954,Men's Lacrosse Clea Nike Vapor Speed 684837-140Creative Recreation Concord Lounge Hooded Top CP1019,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Original Penguin Backford Hooded Top CP1140,Men's Nike Air Max Tailwind 7 683632-009Brave Soul MJK Juke Hooded Bomber Jacket CP1260,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Ellesse Trevisina Hooded Rain Mac CP1363,MEN'S NIKE BASKETBALL SHOE NIKE ZOOM LEBRON SOLDIER 8 FLYEASE 805894-100Pretty Green Festival Jacket CP1495,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Bellfield Albert Knit Jumper CP1778,MEN'S NIKE BASKETBALL SHOE KOBE X ELITE 747212-818Ellesse Triester Poly Tape Short CP2133,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Creative Recreation Toluca Swim Short CP2304,Men's NIKE FREE 4.0 FLYKNIT 717075-400adidas Originals Superstar Track Top CP3522,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Drome Twisted Lace Loafer CP3909,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-601adidas Originals ZX 8000 Boost Trainer CP4014,. Shenzhen’s tech trailblazers are anxious about rising property prices. adidas Originals Superstar Xeno Trainer CP4128,Men's Nike Shoe Hyperfr3sh 759996-001Asics Gel-Lyte III 'Winter Trail Pack' Trainer CP4223,