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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Cosmic Boost Mens Black/White Running Shoes V31187,Shopping 180465 Nike Zoom Hyperfuse Xdr Men Grey Grey Black Shoes,Adidas Adissage Fade Mens Dark Onyx/Tech Grey/Vivid Yellow Slippers V51470,.

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Assume, instead, Adidas Barricade V Classic Womens White/Silver Metallic/Light Onix Tennis Shoes V94282,Buy 163568 Nike Zoom Kobe VIi Men White Purple Shoes,Nike Air Max 90 Womens Black/White/Metallic Silver Running Shoes V35277,, too, that, after 2023, Nike Free Rn Flyknit Womens Hyper Violet/Total Crimson/Laser Orange/Black Running Shoes V59811,Discount 210609 Puma Antifur Men Black Red Shoes,Nike Zoom Terra Kiger 3 Womens Chalk Blue/Racer Blue/Hyper Orange/Black Running Shoes V43925,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Nike Air Zoom Pegasus 32 Flash Squadron Blue/Blue Lagoon/Green Glow/Reflect Silver UK#N5-9495,Inexpensive 165139 Adidas Yeezy 350 Unisex Grey/Black White Shoes,Women's Nike Unify Strike Metal Black/White/Neon Yellow UK#N5-9574,.

What, then, will be the features of this growing consumer market? A Shopping 233133 Nike Air Max Unisex Black White Summit White Reflect Silver Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Women's Nike Flex Fury 2 Black/Hyper Pink/Anthracite/Metallic Hematite UK#N5-9611,Cheap 238988 Adidas Climacool Ride Women Fluorescent Yellow Shoes,Converse Infant Chuck Taylor All Star Ox Trainer CP490,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Junior Air Flight Classic Trainer CP649,Comfortable 191427 Adidas Climacool Ride Women Coral Pink Shoes,Kickers Nursery Kick High Core Boot CP782,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Antony Morato Sleeveless Hooded Top CP968,Buy 236294 Asics Gelnoosa Tri 8 Women Fluorescent Green Red Shoes,Nike Air Hooded Top CP1129,, argues the report,Condemned Nation Valdes Reversible Bomber Jacket CP1307,Buy 181077 New Balance W1400V2 Women Blue Shoes,Native Youth Duffle Coat CP1451,.

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Luke 1977 Horton Cable Knit CP1835,Buy 196341 Nike Air Force 1 Women White Blue Shoes,The North Face Paramount II Cargo Short CP2207,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. EA7 Train Core Track Suit CP3593,Inexpensive 211756 Nike Air Max Women White Black Pink Shoes,Birkenstock Arizona Sandal CP3819,.

Crucially, adidas Originals Superstar SuperColor Trainer CP4010,Cheap 230949 Nike Air Max 247 Women White Blue Shoes,adidas Originals ZX Flux Mesh Trainer CP4163,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Creative Recreation Cesario Low XVI Trainer CP4337,Authentic 205515 Nike Air Max 247 Women White Silver Pink Shoes,Hugo Boss Spacit Trainer CP4470,.

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Finally, Nike Lunar Force 1 Duckboot CP4847,Inexpensive 202276 Nike Dunk High Women Purple White Silver Shoes,Supra Owen Mesh Runner Trainer CP5012,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Clarks Originals Womens Desert Boot CP5136,Shopping 245823 Nike Free Run 3 Women Blue Glow Orange Shoes,Womens Shoes adidas A.T. 360.2 Prima Clear Onix/Frozen Green,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes adidas Y-3 by Yohji Yamamoto Femme Boost Lace Black/Black,Comfortable 164653 Nike Lunarglide 2 Women Black Pink Shoes,Womens Sandals Aerosoles Cherry Plush Light Tan,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Aerosoles Dimprint Tan Combo,Adidas Bounce Titan 2013 Men Coupon_024,Womens Shoes ALDO Frius Champagne,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Anne Klein Cailina Black/Black Fabric,Adidas Originals JS Men Coupon_152,Womens Shoes Anne Klein Yolden Pewter Reptile,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals C Label Milan-19A Red/Black,Adidas Springblade Men Coupon_221,Womens Boots Calvin Klein Dita Pewter/Black Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Calvin Klein Gayle Vapor Naked Snake,Adidas Springblade Men Coupon_225,Womens Shoes Calvin Klein Breannia Cocoon,.

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About this Special Report

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