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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, New Balance 751 Women Coupon_1518,Authentic 159495 Air Jordan 13 Xiii Women Pink White ShoesNike Derrick Rose Men Coupon_1583,.

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Assume, instead, Men's Basketball Shoe Kyrie 3 852395-018,Comfortable 242486 Nike Roshe Run Unisex Red Cold Gray White ShoesMen's Firm-Ground Soccer Cleat Nike HyperVenom II Phinish NJR x Jordan FG 820122-106,, too, that, after 2023, Men's Golf Shoe Nike Lunar Control 4 819037-400,Comfortable 214263 Nike Roshe Run Unisex Printing Black Red ShoesMen's Nike Flex Run 2015 709022-001,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Nike Shoe Air Max TR180 AMP 723973-007,Comfortable 206417 Adidas Originals ZX 700 Women Black Pink ShoesMen's Golf Shoe Nike Lunar Control Vapor 849971-001,.


What, then, will be the features of this growing consumer market? A Comfortable 146456 Air Jordan IV Women Pink Black Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Running Shoe Nike Flex Fury 2 819134-404,Inexpensive 160803 Air Jordan Spizike Women White Grey Purple ShoesMen's Running Shoe Nike LunarTempo 2 818097-002,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Shoe Jordan Horizon Low Premium 850678-005,Authentic 240942 Asics Gel Kinsei 4 Women Fluorescent Green Purple Blue ShoesMen's Shoe Nike Air Force 1 Ultra Flyknit 817420-700,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-400,Comfortable 148909 Asics Gel Kinsei 4 Women Pink Silver ShoesMen's Shoe Nike Air Zoom All Out Flyknit 844134-002,, argues the report,Men's Shoe Nike Free Hypervenom 2 747139-003,Inexpensive 224072 Asics Gelnoosa Tri 7 Women White Pink ShoesMen's Shoe Nike HypervenomX Proximo II TF 747484-007,.

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Finally, Women's Shoe Nike Air Max 90 Ultra Essential 724981-101,Discount 158853 New Balance Classics Wl574 Women Blue ShoesWomen's Shoe Nike Free RN Flyknit 831070-001,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Women's Shoe Nike LunarGlide 8 Shield 849569-002,Inexpensive 178719 Nike Air Force 1 Women White Columbia Blue ShoesNike Shox Deliver Boys Toddler Black/Gym Red Running Shoes V19880,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Free 5.0 2015 Boys Preschool Pink Pow/Vivid Pink/White/Black Running Shoes V69101,Shopping 222167 Nike Air Force 1 Women Purple Light White ShoesNike Air Max 95 Boys Grade School Black/Silver Running Shoes V26583,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max 90 Girls Grade School White/Blue Lagoon/Metallic Silver Running Shoes V89555,Inexpensive 203078 Nike Air Max Women Grey Purple ShoesAdidas Crazy 8 Mens Black/Royal/Orange Basketball Shoes V25303,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Adidas D Rose Lakeshore Mid Boost Mens Granite/Flash Green Basketball Shoes V56176,Buy 178664 Nike Air Max Women Silver Green ShoesAdidas Solar Boost Mens Black/Scarlet Running Shoes V25778,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Adidas Adissage Mens New Navy/White Slippers V66235,Inexpensive 218785 Nike Air Max Women Black ShoesNike Air Max Wright Mens Magnet Grey/Dark Magnet Grey/Light Magnet Grey Running Shoes V62966,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Air Zoom Structure 19 Mens Black/Volt/Blue Lagoon/White Running Shoes V29964,Shopping 181936 Nike Air Max 1 Women Blue Orange White ShoesNike Free 4.0 Flyknit 2015 Mens Black/Copa/Blue Lagoon/Hyper Orange Running Shoes V16125,.

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About this Special Report

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