Nike Flex Fury Boys Toddler Black/Volt/Flash Lime/White Running Shoes V30245,Men's Nike Shoe Flyknit Lunar 3 698181-401Adidas X 15.1 Fg/Ag Boys Preschool Solar Gold/Black/Shock Pink Soccer Shoes V76609,

Adidas D Lillard 1.0 Boys Grade School Power Red/Black/White Basketball Shoes V69292,

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Adidas J Wall Boys Grade School Black/White/Gold/Clear Onix Basketball Shoes V34501,Men's Nike Shoe Air Huarache Utility 806807-100Nike Air Max Tavas Boys Grade School Black/White Running Shoes V30934,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Air Max 2016 Girls Grade School Urban Lilac/Reflect Silver/Hyper Violet/Hyper Turq Running Shoe,Men's Nike Shoe Air Max TR180 AMP 723973-007Adidas Crazy 1 Mens Red/White/Aluminum/Black Basketball Shoes V72465,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Crazy Light 3 Mens Pride Blue/Electricity/White Basketball Shoes V69464,Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-413Adidas D Rose 773 Iii Mens White/Scarlet/Navy Basketball Shoes V94066,.

Adidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82573,Men's Nike Shoe Free 3.0 Flyknit 636232-101Adidas Adilette Cloudfoam Ultra Mens White/Iron Metallic/Vista Grey Slippers V92143,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Adidas Ace 15.2 Fg/Ag Mens Solar Blue/Silver Metallic/Solar Yellow Soccer Shoes V76073,Men's Nike Shoe Hyperfr3sh 759996-200Nike Air Max Excellerate 4 Mens Black/White/Pure Platinum/Reflective Silver/Print Running Shoes V355,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Adidas Energy Bounce 2 Boys Grade School Blue/Semi Solar Slime/Collegiate Royal Running Shoes V40260,Men's Nike Shoe Jordan CP3.IX AE 833909-303Nike Air Zoom Pegasus 32 Mens Light Silver/Ghost Green/Dark Turquoise/Black Running Shoes V62274,, too, that, after 2023, Nike Flyknit Lunar 3 Mens Total Orange/Blue Lagoon/Laser Orange/Black Running Shoes V81144,Men's Nike Shoe KD 8 Lifestyle 749637-003Nike Lunarestoa 2 Mens White/Black Running Shoes V86897,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Zoom Vomero 11 Mens Black/White/Anthracite/Dark Grey Running Shoes V32885,Men's Nike Shoe Kobe Mentality 2 818952-003Adidas Energy Boost 3 Womens Sun Glow/Halo Pink/Shock Red Running Shoes V79635,.


What, then, will be the features of this growing consumer market? A Men's Running Shoe Nike Air Max 2015 698902-018 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Ultra Boost Womens Black/Grey Running Shoes V19321,MEN'S NIKE SHOE NIKE METCON 1 AMPLIFY 822224-061Adidas Predator Instinct Fg Womens Bold Red/White Soccer Shoes V40738,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max Siren Womens Sport Fuchsia/Black/Summit White/Mulberry Running Shoes V78840,Men's Indoor/Court Soccer Shoe Nike MercurialX Proximo IC 718774-206Nike Air Zoom Pegasus 32 Womens Black/Pure Platinum/White Running Shoes V24549,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Flex Run 2015 Womens Chalk Blue/Hyper Orange/Varsity Maize/White Running Shoes V43721,MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 DOS 789493-010Nike Fs Lite Run 3 Womens Chalk Blue/Racer Blue/White/Atomic Pink Running Shoes V43996,, argues the report,Men's Nike Tiempo Rio III IC Light Crimson/Total Crimson/Metallic Silver UK#N5-9520,Men's Running Shoe Nike Air Zoom Pegasus 32 Solstice 805938-003Men's Nike Tiempo Mystic V FG Pure Platinum/Black/Hyper Orange UK#N5-8946,.

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Men's Nike Golf Air Rival III Black/Iron Ore/White UK#N5-8756,Men's Running Shoe Nike Air Zoom Structure 19 806580-300Nike Kids Lunarglide 7 Black/White/Volt/Photo Blue UK#N5-9118,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Women's Nike Cheer Compete White/White/Pure Platinum UK#N5-9470,Men's Running Shoe Nike Flyknit Air Max 620469-010New Era NY Pitcher Backpack CP78,.

Crucially, Converse Infant Chuck Taylor All Stars Ox Trainer CP477,Men's Running Shoe Nike LunarEpic Flyknit 818676-801Creative Recreation Junior Kaplan Holographic Suede Trainer CP604,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Timberland Junior 6 Inch Premium Boot CP693,Men's Running Shoe Nike LunarStelos 844591-001Havaianas Nursery Brasil Logo Flip Flop CP774,.

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Finally, Converse Core Full Zip Hooded Top CP1001,Men's Shoe Air Jordan 12 Retro Low 308317-002Kings Will Dream Kai Hooded Top CP1092,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Asylum Kennet Jacket CP1223,Men's Shoe Jordan B. Fly 881444-016Condemned Nation Carcass Jacket CP1312,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Levi's Type III Sherpa Trucker Jacket CP1434,Men's Shoe Jordan Eclipse 724010-029UCLA Calgary Ski Parka CP1545,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Only & Sons Glad Crew Neck Knit CP1840,Men's Shoe Jordan Galaxy 820255-010Good For Nothing Tennis Short CP2141,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Native Youth Ditsy Floral Swim Short CP2324,Men's Shoe Jordan Trainer ST 820253-403FILA Settanta Track Top CP3571,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Timberland Splitrock 2 Boot CP3782,Men's Shoe Nike Air Force 1 Ultra Flyknit 817420-004Timberland Hayes Valley Loafer CP3937,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. adidas Originals Energy Boost ESM Trainer CP4049,Men's Shoe Nike Air Huarache SE 852628-400adidas Originals Adi-Ease Trainer CP4077,.

Copyright Converse Chuck Taylor All Star MA-1 Zip Trainer CP4296, 2018. All rights reserved.