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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Golf Shoe Nike Lunar Control 4 819037-001,Cheap 185315 Nike Dunk High Women Blue Pink ShoesJORDAN SUPER.FLY 3 Black/Dark Grey/Wolf Grey/Gym Red,.

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Assume, instead, Men's Running Shoe Nike LunarTempo 705461-402,Comfortable 237536 Nike Dunk High Women Black Pink Red ShoesMen's Shoe Jordan Galaxy 820255-003,, too, that, after 2023, Men's Shoe Nike Air ACG Mowabb OG 749492-018,Cheap 211538 Nike Dunk High Women White Light Prefect Pink Lemon Shoesmen's NIKE AIR MAX 2015 698902-102,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Shoe Nike Air Zoom All Out Flyknit 844134-001,Comfortable 245685 Nike Dunk High Women ShoesMen's Shoe Air Jordan Retro 8 305381-305,.


What, then, will be the features of this growing consumer market? A Comfortable 198888 Nike Flyknit Air Max Women Black Sail Orange Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Shoe Nike Free Train Versatility 833258-001,Cheap 192014 Nike Dunk Low Women ShoesMen's Shoe Nike Lupinek Flyknit Low 882685-100,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Shoe Nike Train Speed 4 (Michigan) 844102-417,Comfortable 245321 Nike Free 3.0 V2 Women Black Purple ShoesMen's Shoe Nike Zoom Train Incredibly Fast 844803-400,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Training Shoe Nike Lunar Caldra 803879-304,Discount 168836 Nike Free 5.0 Women Mango Peach Cream Black ShoesNIKE AIR MAX 1 ULTRA MOIRE Game 704995-302,, argues the report,NIKE AIR MAX THEA White/White,Buy 197876 Nike Dunk High Women ShoesNIKE FLYKNIT TRAINER CHUKKA SFB Wolf Grey/White/Fuchsia Flash/Lyon Blue,.

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Crucially, Women's Shoe Nike Flyknit Zoom Agility 698616-101,Inexpensive 227778 Nike Free Run Women Grey Purple ShoesWomen's Shoe Nike Roshe Two Flyknit 844929-003,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Flex Experience 4 Boys Toddler Black/Metallic Silver/Blue Lagoon/White/Volt Running Shoes V2238,Buy 153553 Nike Free Run 2 Women Gray Jade Fuchsia ShoesNike Free 5.0 2015 Boys Preschool Dark Grey/Black/Wolf Grey/Cool Grey/White Running Shoes V49968,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Vigor Tr6 Mens Collegiate Navy/Blue/Black Running Shoes V45637,Comfortable 192956 Nike Lunarglide 2 Women Grey Pink Black ShoesAdidas Messi 15.2 Fg Mens White/Prime Blue/Black Soccer Shoes V93450,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max Premiere Run Mens Wolf Grey/White/Cool Grey/Anthracite Running Shoes V99669,Buy 238655 Nike Lunarglide 3 Women Brown White Yellow ShoesNike Flex Run 2015 Mens Cool Grey/Bright Crimson/University Red Running Shoes V46702,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Lunarestoa 2 Mens Midnight Navy/White/Black/Wolf Grey Running Shoes V65435,Inexpensive 171760 Nike Roshe Run Women Rose ShoesNike Zoom Vomero 10 Mens Wolf Grey/Dark Grey/Photo Blue/Black Running Shoes V97549,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Adidas Supernova Boost Glide 6 Womens Neon Pink/Zero Metallic/Black Running Shoes V66152,Adidas Bluff Lo - Fot Men Coupon_008Adidas Barricade 2015 Womens Ice Grey/Super Yellow/Night Metallic Tennis Shoes V59916,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Air Max Tailwind 8 Womens Vivid Purple/Black/Hyper Orange/White Running Shoes V84763,Adidas Bounce Titan 2012 Men Coupon_016Nike Flex Fury Womens Vivid Purple/Copa/Blue Lagoon/Black Running Shoes V84979,.

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About this Special Report

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