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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Women's Running Shoe Nike Air Max 2016 Print 818101-402,Authentic 203270 Nike Dunk High Men Blue Shoes,Women's Shoe Nike Air Max Thea LOTC (New York City) 847072-001,.

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Assume, instead, Adidas D Rose 6 Mens Black/Talc/Brown Basketball Shoes V29126,Cheap 228564 Nike Free 3.0 V2 Men White Grey Shoes,Adidas Pure Boost Mens Black/Onix Running Shoes V23462,, too, that, after 2023, Adidas Barricade 2016 Boost Mens Black Iron Metallic Tennis Shoes V12857,Inexpensive 187920 Nike Free 3.0 V4 Men Black Red Shoes,Nike Air Max Tavas Mens Black/Anthracite Running Shoes V13090,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Free 4.0 Flyknit 2015 Mens Black/Hyper Orange/University Blue/Sail Running Shoes V20524,Shopping 177257 Nike Free Run 3 Men Royal Blue White Shoes,Adidas Adizero Adios Boost 2 Womens Frozen Green/White Running Shoes V54220,.


What, then, will be the features of this growing consumer market? A Shopping 198708 Nike Hyperdunk Men Grey Black Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Ultra Boost St Womens Grey/Chalk White/Purple Glow Running Shoes V56678,Discount 225818 Nike Lebron 8 Men Gun Metal Shoes,Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19642,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Free Rn Flyknit Womens Hyper Violet/Gamma Blue/Concord/Black Running Shoes V59614,Comfortable 200356 Nike Lebron X Men Orange Shoes,Nike Wild Trail Womens Anthracite/Vivid Pink/White/Polarized Blue Running Shoes V11195,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Mercurial Veloce II FG Urban Lilac/Bright Mango/Black UK#N5-9489,Inexpensive 170549 Nike Lunarelite 2 Men Grey White Blue Shoes,Nike Kids Free 5.0 Print Pink Pow/Bright Citrus/Vivid Pink/Metallic Silver UK#N5-9171,, argues the report,Women's Nike Free 5.0 TR Fit 5 Pure Platinum/Racer Blue/White/Stealth UK#N5-8803,Buy 215899 Nike Lunarglide 2 Men Blue Grey White Shoes,adidas Originals Junior ZX Flux Trainer CP563,.

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adidas Originals Nursery Tubular Trainer CP717,Inexpensive 147288 Nike Roshe Run Men Green Glass Blue Peak White Shoes,adidas Originals Premium Essential Hooded Top CP935,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nicce Diamond Hooded Top CP1110,Cheap 148520 Nike SB Dunks High Men Shoes,Carhartt Battle Parka CP1286,.

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Finally, adidas Originals ZX 500 OG Trainer CP4060,Cheap 206518 Nike Shox Rivalry Men Black Purple Shoes,Asics Gel-Lyte V 'Jack Frost' Trainer CP4239,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Cruyff Vanenburg X-LITE Trainer CP4404,Inexpensive 245771 Nike Shox R4 Men White Grey Shoes,Nike Air Force 1 Low Trainer CP4570,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Force 1 Low Trainer CP4778,Discount 199598 Nike Shox R4 Men White Black Shoes,Puma Trinomic R698 Bright Trainer CP4926,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Puma Trinomic R698 Nylon Trainer CP4929,Discount 218617 Onitsuka Tiger By Asics Gellyte III Men Grey White Shoes,Womens Shoes adidas Stabil Boost Star Metallic/White/Tech Metallic,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes adidas Running Duramo 7 Dark Grey Heather Solid Grey/Frozen Blue/Frozen Green,Shopping 242431 Puma Future Cat Super Lt Men Black Yellow Shoes,Womens Sandals Aerosoles Cherry Plush Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots ALDO Arielle Cognac,Shopping 219165 Adidas ZX 700 Unisex White Light Blue Yellow Shoes,Womens Boots Anne Klein AKKacey Wide Calf Cognac Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Anne Klein Weekend Blue/Grey,Comfortable 163363 Nike Roshe Run Unisex Carbon Black Rad Shoes,Womens Shoes Badgley Mischka Lavender II Navy Satin,.

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About this Special Report

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