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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Good For Nothing Pique Side Panel Short CP2143,Adidas Bounce Titan VII Men Coupon_085,Jack & Jones Odyssey Swim Short CP2317,.

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Assume, instead, Cruyff Santi Mesh Cobra Trainer CP4436,Christian Louboutin Sale Men Coupon_408,Nike Air Safari Trainer CP4589,, too, that, after 2023, Nike Elite Shinsen Trainer CP4763,Christian Louboutin Sale Women Coupon_508,Puma Aril Trainer CP4931,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Vans Old Skool Premium Leather Trainer CP5112,Christian Louboutin Sale Women Coupon_583,Womens Sandals adidas Cloudfoam Ultra Thong Flash Orange/White/Solar Pink,.


What, then, will be the features of this growing consumer market? A Giuseppe Zanotti Sale Women Coupon_673, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes adidas Outdoor Boat Slip-On Sleek Mid Grey/Dark Grey/Flash Red,Jimmy Choo Pumps Women Coupon_792,Womens Boots Aerosoles Taekwondo Brown,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Natural,Jimmy Choo Wedges Women Coupon_924,Womens Sandals ALDO Tiphanie Bluette,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Boots Anne Klein Seabed Navy Suede,New Balance Men Coupon_1037,Womens Shoes Anne Klein Able Red,, argues the report,Womens Shoes Badgley Mischka Amanda Ivory Satin,Jimmy Choo Wedges Women Coupon_921,Womens Shoes C Label Alamo-2 Black,.

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Crucially, Womens Sandals Clarks Sillian Wonder Black Synthetic,New Balance 574 Women Coupon_1506,Womens Shoes Clarks Tarah Sofia Black Patent Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots COACH Kenna Camel/Natural Shearling,Nike Derrick Rose Men Coupon_1571,Womens Shoes COACH Steffi Warm Pewter Mirror Metallic,.

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Finally, Womens Sandals Cole Haan Augusta Sandal Electra Patent,Nike Kobe Bryant Men Coupon_1839,Womens Shoes Cole Haan LunarGrand Wing Tip Black Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots ECCO Touch 15 Buckle Boot Coffee/Mocha,Converse Chuck Taylor All Star II Reflective Wash High Top Unisex Shoe 153544C-049,Womens Shoes ECCO Taylor Sling Pump Ginger Cow Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots GUESS Mallay Black Leather,Men's Cleat Nike Force Lunarbeast Pro TD 833421-016,Womens Shoes GUESS Babbitta3 Natural Mesh,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Naturalizer Finale Black Leather,MEN'S NIKE AIR MAX 2015 698902-402,Womens Shoes Naturalizer Saturday Black Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes New Balance XC900v2 Spikes Grey/Purple,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-411,Womens Shoes Nike Racquette Leather White/Aluminum/White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Nike In-Season TR 5 Deep Royal Blue/Fuchsia Glow/Blue Lagoon/White,Men's Running Shoe Nike Air Max 2017 849559-010,Womens Sandals PATRIZIA Vaciller Red,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Unisex Shoes PUMA Rio Speed Nylon Cerise/White,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-006,Womens Shoes Reebok Hexaffect Run 3.0 MTM Black/Steel/Pink,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals Sam Edelman Ruth Black/Ivory,Men's Shoe Jordan Eclipse 724010-405,Womens Shoes Sam Edelman Carrin Black/Silver Groovy Sequins,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Superga 2095 Fabricw Annabella Black/White,Men's Shoe Nike Air Max 2016 Print 818135-400,Womens Boots UGG Pierce Black,