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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike Air Max Tailwind 7 683632-601,Comfortable 182688 New Balance M890V4 Men Red Silver Shoes,Men's Nike Shoe Free 5.0 Photosynthesis 724516-401,.

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What, then, will be the features of this growing consumer market? A Comfortable 173292 Nike Air Max Men Gray Black Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Women's Shoe Nike Free RN 849810-406,Inexpensive 152089 Nike Air Max 1 Men Green Blue Green Shoes,Women's Shoe Nike Air Max Zero 857661-003,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Women's Shoe Nike Roshe One Hyperfuse BR 833826-500,Shopping 190956 Nike Air Max 90 Men White Green Shoes,Nike Roshe One Boys Preschool Black/Cool Grey Running Shoes V15195,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Max 2016 Boys Grade School Wolf Grey/University Red/Black Running Shoes V99113,Cheap 223681 Nike Air Max 90 Men White Blue Shoes,Nike Lunarglide 7 Girls Grade School Black/White/Pink Pow/Metallic Silver Running Shoes V35489,, argues the report,Adidas D Rose Lakeshore Mid Boost Mens Granite/Flash Green Basketball Shoes V56176,Cheap 156214 Nike Air Max 90 Men White Red Shoes,Adidas Adissage 2.0 Mens Blue/White Slippers V40638,.

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Finally, Nike Hayward Backpack CP85,Inexpensive 242138 Nike Dunk High Men Shoes,Kickers Infant Core Kick High Boot CP529,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Converse Nursery Chuck Taylor All Star Ox Double Tongue Trainer CP743,Cheap 145781 Nike Dunk High Men Shoes,Jack & Jones Stan Morgan JJ751 Denim Jean CP872,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nicce Track Hooded Top CP1109,Authentic 222461 Nike Dunk SB High Men Yellow Black White Shoes,Carhartt Battle Parka CP1286,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Native Youth Ripstop Padded Tech Parka Jacket CP1460,Buy 236964 Nike Free 3.0 V2 Men Light Blue White Shoes,Jack & Jones Detroit Waffle Knit Jumper CP1820,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Calvin Klein One Logo Tape Swim Short CP2294,Inexpensive 187920 Nike Free 3.0 V4 Men Black Red Shoes,Farah Drape High Desert Boot CP3744,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Fred Perry Byron Mid Suede Shoe CP3913,Comfortable 154728 Nike Free Run 3 Men Blue White Black Shoes,adidas Originals Los Angeles Trainer CP4110,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Converse Chuck Taylor All Star High Trainer CP4279,Cheap 160100 Nike Kd VIi Men White Red Obsidian Shoes,Cruyff Vanenburg X-LITE Trainer CP4435,.

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About this Special Report

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