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Womens Boots CARLOS by Carlos Santana Brie Doe,Reebok Workout Plus Low Trainer CP4976Womens Sandals CARLOS by Carlos Santana Tindra Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Womens Boots Clarks Mezze Rose Brown Leather,Superga 2750 Cotu Classic Trainer CP5005Womens Boots Clarks Kearns Flame Burgundy,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals Clarks Un Dory Red Leather,Supra Owen Reflective Trainer CP5019Womens Sandals Clarks Aeron Logan Navy,.

Womens Shoes Clarks Brier Dolly Black Synthetic,Vans Authentic Trainer CP5058Womens Shoes Clarks Delsie Risa Gold Metallic Leather,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Clarks Tarah Rosie Black Leather,Supra Ellington Trainer CP5032Womens Shoes Clarks Keesha Luca Nude Leather,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Boots COACH Gillian Chestnut Vegan Leather,Supra Owen Trainer CP5034Womens Sandals COACH Amel Milk Rubber/Milk Black Sig,, too, that, after 2023, Womens Sandals COACH Judy Black/Brown/Denim,The North Face Ultra Kilowatt Trainers CP5046Womens Shoes COACH Lafayette Fatigue/Fatigue,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes COACH Lara Black Cherry Silk Nappa,Vans Classic Slip On 59 Suede Trainer CP5089Womens Boots Cole Haan Hayden Bootie Black,.


What, then, will be the features of this growing consumer market? A Vans Old Skool Zip Leather Trainer CP5102 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Boots Cole Haan Zillie WP Shearling Bootie Black Leather/Shearling,Vans Old Skool Cork Twill Trainer CP5105Womens Sandals Cole Haan Ayla Wedge II Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Cole Haan Bethany Pump 85 Blazer Blue Patent,Vans SK8-Hi Trainer CP5107Womens Shoes Cole Haan Juliana Low Sling 45 Blazer Blue,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Cole Haan Lena Mid Pump II Maple Sugar,Dr. Martens Womens 1460 8-Eye Boot CP5140Unisex Shoes Converse Chuck Taylor All Star Hi Red/White/Blue,, argues the report,Womens Sandals ECCO Babette Sandal 3-Strap Shadow White,Y3 Qasa High Trainer CP5125Womens Shoes ECCO Sky Tie Black Leather,.

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Womens Shoes ECCO Babett Textile Tie Moon Rock/Moon Rock,Moon Boot Womens WE Quilted Boot CP5167Womens Shoes ECCO Golf BIOM Hybrid 2 White/Danube,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals GUESS Reecy Tan,Timberland Womens Earthkeepers 14 Inch Premium Zip Boot CP5183Womens Shoes GUESS Abria Tan Suede,.

Crucially, Womens Boots Naturalizer Balada Wide Shaft Black Smooth/Suede,Flossy Womens Plimsole CP5187Womens Boots Naturalizer Audrey Brown Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Naturalizer Riley White,Gandys Womens Original Flip Flop CP5222Womens Shoes Naturalizer Garrison Dark Venom/Bridal Brown Leather,.

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Finally, Womens Shoes New Balance 780V5 Silver/Blue,Womens Boots adidas Outdoor CW Choleah Sneaker Midnight Grey/Chalk White/BlackWomens Shoes New Balance W645 Black/Pink Glo,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Nike LunarGlide 6 Black/Pure Platinum/Cool Grey/White,Womens Shoes adidas Volley Light Core White/Grey/BlackWomens Shoes Nike Hypervenom Phelon 2 FG Blue Lagoon/Volt/Black/White,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Nike Flex 2015 RN Flash Noble Purple/Vivid Purple/Hyper Orange/Metallic Silver,Womens Shoes adidas Sonic Attack White/Tech Silver Metallic/Frozen YellowWomens Shoes Nike DF Ballistec Advantage Atomic Pink/White/Bright Mango/Atomic Pink,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals PATRIZIA Extravagant White,Womens Shoes adidas BBNEO Raleigh Mid Black/Black/WhiteWomens Sandals PATRIZIA Patna Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes PATRIZIA Coro Orange,Womens Shoes adidas Climacool Cosmic Boost Light Purple/YellowWomens Shoes PUMA FashIN Diag Gore Italian Plum/Whisper White/Puma Silver,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Reebok RCF Lite LO TR Poly Lush Orchid/Purple Glow/Solar Gold/Graphite/White,Womens Shoes adidas Golf adiZero Sport III Night Flash/Amazon Purple/Lucky PinkWomens Boots Rocket Dog Temecula Tan Galaxy,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Rocket Dog Sparkley Pink Take Off,Womens Shoes adidas Golf Response Light Running White/Silver Metallic/Flash RedWomens Boots Sam Edelman Paige Honey Wayne Nubuck Leather,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Sam Edelman Ciara Black Suede,Womens Shoes adidas Running Solar Boost Black/White/PinkWomens Shoes Saucony Guide 8 Blue/Navy/Coral,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Superga 2311 Stripedcotw Navy,Womens Shoes adidas Running XCS 6 Frozen Green/Flash Red/WhiteWomens Boots Timberland Whittemore Mid Lace Boot Jet Black Woodlands,