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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Trainerendor 616575-046,Cheap 235820 Nike Air Max Men Dark Grey Red Shoes,Men's Training Shoe Nike Free Trainer 5.0 V6 AMP (TCU) 723939-510,.

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What, then, will be the features of this growing consumer market? A Comfortable 234356 Nike Air Max Ltd II Men Grey Gold Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Messi 15.3 In Mens Black/Solar Green/Solar Red Soccer Shoes V28095,Discount 155406 Nike Air Max Tailwind 4 Men Black Yellow Shoes,Nike Air Max Tavas Mens Coastal Blue/Blue Spark/White/Photo Blue Running Shoes V45445,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Free 5.0 2015 Mens Pure Platinum/Copa/Black/White Running Shoes V69822,Cheap 233102 Nike Classic Cortez Nylon Men Black White Green Shoes,Adidas Eezay Dots Womens Solid Grey/Clear Green/Sun Glow Flip Flops V78725,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas X 15.2 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91326,Discount 210762 Nike Dunk High Men Melvin Black Dark Charcoal Black Shoes,Nike Air Max 90 Ultra Womens White/Wolf Grey/Metallic Silver/White Running Shoes V96721,, argues the report,Nike Free 3.0 Flyknit 2015 Womens Black/Hyper Orange/Volt/Sail Running Shoes V20836,Shopping 169812 Nike Dunk High Men Red Royal Blue Khaki Shoes,Men's Nike CP Trainer 2 Black/White/Volt UK#N5-9571,.

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Finally, Jack & Jones Bjorn Fleece Short CP2152,Comfortable 218984 Nike Kd 6.5 Men White Black Red Shoes,adidas Originals Mezcla Track Top CP3532,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Ellesse Trevi Big Logo Flip Flop CP3832,Comfortable 211575 Nike Lunareclipse 4 Men Grey Black Yellow Shoes,adidas Originals ZX Flux Print Trainer CP4029,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Asics Gel-Lyte V 'Holiday Pack' Trainer CP4236,Discount 221703 Nike Lunarelite 2 Men White Grey Shoes,Cruyff Bruto Trainer CP4394,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air 1 Low ST Trainer CP4579,Comfortable 204212 Nike Roshe Run Men Blue Black Shoes,Nike Jordan New School Trainer CP4789,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Reebok Workout Plus Lo Trainer CP4998,Buy 176677 Nike Roshe Run Men Black Green Electric Yellow Shoes,Eeight Womens Nelly Boot CP5154,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes adidas Stella McCartney Barricade 2015 Light Flash Yellow/Glacial,Shopping 236319 Nike Shox O Nine Men White Black Red Shoes,Womens Boots Aerosoles One Wish Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Aerosoles True Plush White,Authentic 245936 Nike Shox Qualify Men Grey Black Shoes,Womens Boots ALDO Tahlia Black Leather,.

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About this Special Report

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