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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Fs Lite Run 3 Mens Black/Anthracite/Black Running Shoes V13396,Authentic 230882 Sapatos Asics Gelkinsei 5 Men Blue White Shoes,Adidas Eezay Dots Womens Black/White Flip Flops V31765,.
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What, then, will be the features of this growing consumer market? A Inexpensive 157526 New Balance W3190V1 Women White Blue Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Alphalab Plinth Full Zip Hooded Top CP956,Authentic 231218 Nike Zoom Hyperfuse Xdr Men White Dark Blue Shoes,Jack & Jones Rider Raised Print Hooded Top CP1090,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Bellfield Salford Shiny Parka Jacket CP1231,Shopping 211612 Nike Air Max Women White Silver Shoes,Hawksworth Henryk Parka CP1401,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Flex Fury Womens Black/Wolf Grey/Cool Grey/White Running Shoes V37440,Cheap 164152 Nike Air Max 90 Women Grey Blue Shoes,Ellesse Atilla Pinstripe Short CP2127,, argues the report,Sik Silk Retro Swim Short CP2342,Authentic 186229 Nike Classic Cortez Nylon Qs Aloha Women Blue Black Shoes,Toms Classic Slip On Espadrille CP3806,.
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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Anne Klein Grania Dark Brown,Adidas Originals JS Women Coupon_314,Womens Shoes Anne Klein Ardmore Tweed,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.
The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Badgley Mischka Muse Silver Metallic Leather,Shopping 200436 Nike Free 5.0 Women Black Dark Grey White Metallic Silver Shoes,Womens Shoes C Label Clower-5 Light Grey,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Womens Sandals Calvin Klein Nasi Sand Gold/Parch White Nappa,Christian Louboutin Sale Women Coupon_547,Womens Shoes Calvin Klein Genavee Navy Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
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