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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Fs Lite Run 3 Mens Black/Anthracite/Black Running Shoes V13396,Authentic 230882 Sapatos Asics Gelkinsei 5 Men Blue White Shoes,Adidas Eezay Dots Womens Black/White Flip Flops V31765,.

Adidas Supernova Sequence Boost 8 Womens Black/Bright Cyan Running Shoes V14710,Discount 146817 Adidas ZX 630 Unisex Grey Yellow Ink Shoes,Nike Air Max 2015 Womens Black/White/Black Running Shoes V33336,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Classic Cortez Womens White/Black/White Running Shoes V89106,Discount 171246 Nike Roshe Run Unisex White Shoes,Nike Lunarglide 7 Womens Hyper Orange/University Red/Raspberry Red/Black Running Shoes V59018,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Nike Hypervenomx Finale II Street IC Black/Total Orange/White UK#N5-9592,Shopping 243541 Adidas Climacool Ride Women Purple Fluorescent Green Shoes,Nike Kids Flex Experience 3 Lava Glow/Pink Pow/Liquid Lime/White UK#N5-9523,, too, that, after 2023, Women's Nike Air Zoom Pegasus 32 Menta/Liquid Lime/Ghost Green/Black UK#N5-9243,Comfortable 220932 Air Jordan Spizike Women Black Pink Shoes,Vans Boys Full Patch Hooded Top CP437,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, adidas Originals Junior Tubular Trainer CP579,Buy 181370 Adidas ZX 750 Women Black Blue Pink Shoes,adidas Originals Crib Superstar Trainer CP721,.


What, then, will be the features of this growing consumer market? A Inexpensive 157526 New Balance W3190V1 Women White Blue Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Alphalab Plinth Full Zip Hooded Top CP956,Authentic 231218 Nike Zoom Hyperfuse Xdr Men White Dark Blue Shoes,Jack & Jones Rider Raised Print Hooded Top CP1090,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Bellfield Salford Shiny Parka Jacket CP1231,Shopping 211612 Nike Air Max Women White Silver Shoes,Hawksworth Henryk Parka CP1401,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Flex Fury Womens Black/Wolf Grey/Cool Grey/White Running Shoes V37440,Cheap 164152 Nike Air Max 90 Women Grey Blue Shoes,Ellesse Atilla Pinstripe Short CP2127,, argues the report,Sik Silk Retro Swim Short CP2342,Authentic 186229 Nike Classic Cortez Nylon Qs Aloha Women Blue Black Shoes,Toms Classic Slip On Espadrille CP3806,.

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Original Penguin Flava Suede Shoe CP3930,Comfortable 198888 Nike Flyknit Air Max Women Black Sail Orange Shoes,adidas Originals Samba Trainer CP4072,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Converse Chuck Taylor All Star MA-1 Zip Trainer CP4296,Inexpensive 161054 Nike Free 3.0 V4 Women Pink Black Gray Shoes,Cruyff Santi Mesh Cobra Trainer CP4438,.

Crucially, Nike Tiempo 94 Mid FC Trainer CP4600,Authentic 199442 Nike Free Run 3 Women Green Grey White Shoes,Nike Flystepper 2K3 Trainer CP4746,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Ralph Lauren Polo Jermain Trainer CP4953,Cheap 176606 Nike Roshe Run Women Grey Pink Red Shoes,Vans Old Skool Premium Leather Trainer CP5112,.

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Finally, Unisex Shoes adidas by Juun. J Perf Leather ZX8000 Low JJ FTWR White/FTWR White/FTWR White,Adidas Originals JS Men Coupon_134,Womens Sandals Aerosoles Power Of Love Tan,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Aerosoles Gondola Brown Combo,Adidas Springblade 2013 Men Coupon_251,Womens Boots ALDO Uloeven Bordo Suede,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Anne Klein Grania Dark Brown,Adidas Originals JS Women Coupon_314,Womens Shoes Anne Klein Ardmore Tweed,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Badgley Mischka Muse Silver Metallic Leather,Shopping 200436 Nike Free 5.0 Women Black Dark Grey White Metallic Silver Shoes,Womens Shoes C Label Clower-5 Light Grey,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Calvin Klein Nasi Sand Gold/Parch White Nappa,Christian Louboutin Sale Women Coupon_547,Womens Shoes Calvin Klein Genavee Navy Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Calvin Klein Gayle Black Liquid Patent,Christian Louboutin Sale Women Coupon_637,Womens Boots Clarks Kadri Alexa Burgundy Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Clarks Paylor Pax Grenadine Synthetic,Jimmy Choo Bridal Women Coupon_729,Womens Shoes Clarks Crumble Cream Natural Snake,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes COACH Kia Black,Jimmy Choo Sandals Women Coupon_857,Womens Shoes COACH Smith Orange Wild Beast Haircalf,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Cole Haan Gillian Mid Wedge Ivory/Chestnut Stripe Lizard,Jimmy Choo Wedges Women Coupon_951,Womens Shoes Cole Haan Amavia High Sandal Black,