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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NIKE AIR MAX 95 Dk Obsidian/Hyper Cobalt/Flash Lime/Met Silver,Shopping 225152 Nike Air Max 1 Men Red Black Purple Shoes,NIKE FREE 4.0 Fuchsia Flash/White/Ice Cube Blue,.

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Assume, instead, Adidas D Rose Lakeshore Boys Grade School White/Light Scarlet/Light Onix Basketball Shoes V92249,Comfortable 182135 Nike Air Max 90 Men White Black Red Shoes,Nike Free 5.0 2015 Girls Grade School Copa/Vivid Pink/White/Metallic Silver Running Shoes V48436,, too, that, after 2023, Adidas D Rose 6 Mens Clear Brown/Clay Brown/Black Basketball Shoes V44098,Authentic 239487 Nike Air Max Ltd Men White Black Blue Shoes,Nike Zoom Javelin Elite 2 Unisex Throwing Spike 631055-100,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Adidas X 15.1 Leather Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78233,Authentic 209915 Nike Air Max Nomo Men White Red Black Pro Blue Shoes,Nike Air Zoom Pegasus 32 Mens Ghost Green/Copa/Blue Lagoon/Black Running Shoes V55655,.

What, then, will be the features of this growing consumer market? A Discount 191764 Nike Air Penny 1 Men Orange Grey Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Lunarestoa 2 Mens White/Black Running Shoes V86897,Buy 195620 Nike Classic Cortez Nylon Men White Gray Black Shoes,Adidas Energy Boost 2 Womens Solar Blue/Tech Grey Metallic/Solar Metallic Running Shoes V76374,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Distancestar Womens Black/White/Shock Pink Track & Field Shoes V35882,Discount 210762 Nike Dunk High Men Melvin Black Dark Charcoal Black Shoes,Nike Air Zoom Odyssey Womens Hyper Violet/Concord/Gamma Blue/Black Running Shoes V59408,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Juvenate Womens Racer Blue/Hyper Jade/White Running Shoes V70949,Comfortable 226904 Nike Dunk High Men Smiling Face Arrow Blue Pink White Shoes,Men's Nike Dual Fusion Trail 2 Racer Blue/Total Crimson/Black UK#N5-9498,, argues the report,Nike Kids Jr Tiempo Genio Leather IC Soccer Black/Black UK#N5-9624,Authentic 154584 Nike Dunk Low Men Shoes,Comutor 12 Hour Panel Backpack CP27,.

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Vans Infant Old Skool Trainer CP544,Cheap 238218 Nike Free 3.0 Suede Men Black Yellow White Shoes,Timberland Junior 6 Inch Premium Waterproof Boot CP689,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Only & Sons Warp 3079 Skinny Ripped Jean CP907,Buy 229794 Nike Free 4.0 Flyknit Men Black Dark Grey White Shoes,Jack & Jones Nathe Full Zip Hooded Top CP1087,.

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Finally, adidas Originals Gazelle OG Trainer CP3946,Comfortable 152679 Nike Lebron 11 Men Shoes,adidas Originals Los Angeles Trainer CP4112,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Converse Chuck Taylor All Star Ox Trainer CP4301,Discount 228066 Nike Max Lebron VIii Men White Black Shoes,Gourmet The Quadici Lite Trainer CP4468,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Roshe Run Flyknit Trainer CP4635,Buy 169426 Nike SB Dunk Low Men Black White Shoes,Puma Ignite PWRWARM Trainer CP4909,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Vans 106 Vulcanised Trainer CP5063,Inexpensive 182713 Nike Shox Nz Men White Purple Shoes,Puma Blaze of Glory 'Yin and Yang' Pack Trainer CP4906,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes adidas Golf adiZero Sport III Clear Onix/Running White/Flash Pink,Cheap 240689 Nike Shox R2 Men Brown Brown Shoes,Womens Sandals Aerosoles Powpyrus Dark Brown Combo,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Aerosoles Big Ben Nude Patent,Cheap 183306 Nike Shox R4 Men Black Shoes,Womens Shoes ALDO Elza Khaki,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Anne Klein Cragen Notte Suede,Comfortable 234512 Nike Shox Rivalry Men White Orange Shoes,Womens Shoes Badgley Mischka Pettal Light Pink Satin,.

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About this Special Report

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