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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Women's Nike Mercurial Vortex II FG Blue Tint/Racer Blue/Hyper Turquoise/Bright Mango UK#N5-9560,Discount 233029 Asics Gelnoosa Tri 7 Women Yellow Red Shoes,adidas Originals Essentials Backpack CP18,.

Converse Infant Chuck Taylor All Star Party High Trainer CP491,Shopping 161675 New Balance W1080V4 Women Silver Purple Yellow Shoes,Nike Junior Air Force 1 Low Trainer CP621,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Asylum Lone Destroy Ripped Jean CP825,Inexpensive 230118 New Balance WW1765 Women Black Purple Shoes,Converse Core Patch Hooded Top CP989,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Vans Classic Hooded Top CP1183,Inexpensive 211756 Nike Air Max Women White Black Pink Shoes,Creative Recreation Culver Bubble Jacket CP1324,, too, that, after 2023, Nicce Ink Bomber Jacket CP1467,Discount 185578 Nike Air Max 247 Women White Silver Red Shoes,Only & Sons Satre Slub Light Knit CP1842,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Under Armour Mirage Woven Short CP2216,Authentic 224262 Nike Classic Cortez Nylon Women Purple White Pink Shoes,Projekts NYC Shanti Track Top CP3589,.


What, then, will be the features of this growing consumer market? A Comfortable 198888 Nike Flyknit Air Max Women Black Sail Orange Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Slydes Matira Stars Sandal CP3867,Shopping 180276 Nike Free 7.0 Women Black Purple White Shoes,adidas Originals Energy Boost ESM Trainer CP4047,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, adidas Originals Tubular X Trainer CP4183,Shopping 163727 Nike Lunar Eclipse Women Gray Blue Orange Shoes,Creative Recreation Kaplan Mesh Trainer CP4376,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Le Coq Sportif R950 Jacquard Trainer CP4539,Discount 190174 Nike Roshe Run Women Pink Yellow Shoes,Nike Air Trainer 3 CP4685,, argues the report,Nike Air Flight Huarache 'Blackout' Pack Trainer CP4870,Adidas Bounce Titan 2013 Men Coupon_061,Vans 106 Vulcanised Trainer CP5063,.

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Birkenstock Womens Gizeh Sandal CP5217,Adidas Porsche Design G3 Men Coupon_161,Womens Shoes adidas BBNEO Raleigh Mid Cyber Metallic / Cyber Metallic / Running White,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots Aerosoles Color Range Black Combo,Adizero Rose II 773 Men Coupon_291,Womens Sandals Aerosoles Say-Yes Black/White Combo,.

Crucially, Womens Boots ALDO Nizza Black Leather,Asics Mini BMW Men Coupon_366,Womens Boots Anne Klein Callforth Pony Brown Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Anne Klein Fion Taupe Leather,Christian Louboutin Sale Women Coupon_487,Womens Shoes Badgley Mischka Pixel Ivory Satin,.

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Finally, Womens Sandals Calvin Klein Nasi Lilac Disco Kid,Giuseppe Zanotti Sale Women Coupon_670,Womens Shoes Calvin Klein Nathali Deep Navy Kid Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots CARLOS by Carlos Santana Cassie Wide Shaft Brown,Jimmy Choo Pumps Women Coupon_781,Womens Boots Clarks Delsie Stella Black Suede,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Clarks Aeron Logan Black,Jimmy Choo Sandals Women Coupon_912,Womens Shoes Clarks Daelyn Towne Pewter Metallic Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots COACH Roma Black/Black Suede/Box Calf,New Balance Men Coupon_1046,Womens Shoes COACH Bowery Chalk/Black Snake/Matte Calf,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes COACH Olive Bronze/Metallic Cross Grain Leather,New Balance 500 Men Coupon_1118,Womens Sandals Cole Haan Hart Wedge Denim/Ch Gold Specchio,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Cary Black,New Balance 574 Men Coupon_1249,Unisex Shoes Converse Weapon Mid Black/Purple,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes ECCO Touch 15 Buckle Navajo Brown/Navajo Brown/Moon Rock/Navajo Brown,New Balance 1600 Women Coupon_1406,Womens Sandals GUESS Jasper Black Multi Texture,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals Naturalizer Catrina Sand/Turquoise Leather/Coral Printed Snake,New Balance 574 Women Coupon_1455,Womens Shoes Naturalizer Intrigue Bridal Brown Leather,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes New Balance WXC700v3 Blue/Purple,Nike Derrick Rose Men Coupon_1610,Womens Shoes New Balance Classics 515 - Neon Pop Blue/Green,