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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Authentic 222806 Nike Air Force 1 Women Blue White Shoes,Authentic 230943 Nike Dunk Low Men White Metallic Gold Red ShoesShopping 191966 Nike Classic Cortez Nylon Women Green Red Shoes,.

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Assume, instead, Shopping 150685 Nike Lunarglide 3 Women Blue Red Shoes,Inexpensive 243612 Nike Dunk Mid Pro SB Men White Silver ShoesAdidas Bluff Lo - Fot Men Coupon_008,, too, that, after 2023, Adidas Clima Cool 5th Men Coupon_094,Shopping 181199 Nike Flyknit Roshe Run Men ShoesAdidas Porsche Design III Men Coupon_171,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Adidas Springblade 2015 Men Coupon_279,Authentic 174132 Nike Dunks Low SB Men ShoesAsics Gel-Quik 33 Men Coupon_347,.


What, then, will be the features of this growing consumer market? A Shopping 148040 Nike Free 3.0 V4 Men Black White Blue Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Christian Louboutin Sale Women Coupon_454,Cheap 177294 Nike Free 3.0 V3 Men Dark Grey Red White ShoesChristian Louboutin Sale Women Coupon_511,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Christian Louboutin Sale Women Coupon_599,Cheap 236698 Nike Free 3.0 V4 Men Blue White Black ShoesJimmy Choo Bridal Women Coupon_707,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Jimmy Choo Pumps Women Coupon_805,Authentic 193458 Nike Free 3.0 V4 Men Red Silver ShoesJimmy Choo Pumps Women Coupon_833,, argues the report,Jimmy Choo Wedges Women Coupon_961,Buy 186312 Nike Free 3.0 V4 Men Yellow White ShoesNew Balance Men Coupon_1059,.

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Crucially, New Balance 996 Women Coupon_1527,Comfortable 161605 Nike Free 4.0 V2 Men Royal Blue Red White ShoesNike Derrick Rose Men Coupon_1656,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Derrick Rose Men Coupon_1659,Shopping 226366 Nike Free 7.0 V2 Men White Blue Black ShoesNike LeBron James Men Coupon_1880,.

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Finally, Men's Boot Nike Lunar Force 1 Duckboot 805899-003,Discount 244710 Nike Free Run 2 Men Black Gold ShoesMen's Golf Shoe Nike Flyknit Chukka 819009-400,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Men's Nike Flex Run 2015 709022-002,Inexpensive 145930 Nike Free Run Men Grey Royal Blue ShoesMen's Nike Basketball ShoeKD 8 749375-020,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Men's Running Shoe Nike Air Zoom Pegasus 32 Flash 806576-400,Shopping 237701 Nike Free Run 2 Men Black White ShoesMen's Running Shoe Nike LunarStelos 844591-800,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Men's Shoe Jordan Horizon 823581-010,Buy 155012 Nike Free Run 5.0 Men Grey Black ShoesMen's Lacrosse Cleat Nike Lunar Control 4 College 807142-010,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Shoe Nike Air Max Uptempo 94 922931-400,Buy 190605 Nike Free Tr Fit Men Gray White Green ShoesMen's Shoe Nike Air Zoom Pegasus 92 Premium 844654-400,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Shoe Nike Kobe Mamba Instinct 852473-400,Authentic 146631 Nike Hyperize Kobe Bryant Olympic Men White Red Blue ShoesMen's Shoe Nike Swoosh HNTR 832820-001,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Football Cleat Nike Vapor Untouchable Pro 833385-111,Comfortable 185780 Nike Lebron 8 Men Black White ShoesMen's Training Shoe Nike Metcon 2 819899-610,.

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About this Special Report

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