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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, adidas Originals Hamburg Freizeit Trainer CP4101,Comfortable 235536 Nike Free 4.0 Women Grey White Bright Mango Shoes,Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4234,.

Cruyff Trophy Rapid V2 Trainer CP4427,Christian Louboutin Sale Women Coupon_486,Nike Tiempo 94 Mid FC Trainer CP4600,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Kobe X 'Pain' Trainer CP4756,Christian Louboutin Sale Women Coupon_587,Ralph Lauren Polo Harvey-NE Trainer CP4962,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Vans Old Skool Snake Trainer CP5095,Giuseppe Zanotti Sale Women Coupon_671,Womens Sandals adidas Eezay Dots Black/White,, too, that, after 2023, Womens Shoes adidas Outdoor Kanadia 7 Trail Ash Purple/Black/Bold Pink,Jimmy Choo Pumps Women Coupon_791,Womens Sandals Aerosoles A2 by Aerosoles Eyes On You Cork Combo,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Aerosoles Gondola Navy Fabric,Jimmy Choo Sandals Women Coupon_902,Womens Sandals ALDO Mcconkie Turquoise,.


What, then, will be the features of this growing consumer market? A New Balance Men Coupon_1017, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Anne Klein Halina Black/Black Fabric,New Balance 500 Men Coupon_1118,Womens Shoes Anne Klein Rampup Black Multi Fabric,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Boots C Label Michelle-3 Blue,New Balance 574 Men Coupon_1259,Womens Boots Calvin Klein Ettore Cocoon Hair Calf,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Calvin Klein Carini Black/Black Leather,New Balance 373 Women Coupon_1407,Womens Shoes Calvin Klein Patna Shadow Grey/Black Hair Calf/Leather,, argues the report,Womens Boots CARLOS by Carlos Santana Ashton Cognac,New Balance 574 Women Coupon_1489,Womens Boots Clarks Phenia Desert Sand Nubuck,.

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Womens Sandals Clarks Hayla Heaven Tan,Nike Derrick Rose Men Coupon_1583,Womens Shoes Clarks Brielle Chanel Beige Synthetic,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots COACH Felicia Black Suede,Nike Kevin Durant Men Coupon_1734,Womens Shoes COACH Olie Black Leather,.

Crucially, Womens Boots Cole Haan Garner Tall Boot Extended Calf Chestnut,Nike LeBron James Men Coupon_1854,Womens Shoes Cole Haan Gramercy Oxford Chestnut Gold Metallic Crackle/Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Cole Haan Tali Bow Ballet Black Patent/Black,Men's Basketball Shoe Kobe XI Elite 822675-100,Womens Boots ECCO Sculptured 75 Tall Boot Black,.

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Finally, Womens Sandals GUESS Hyee Orange,Men's Nike Air Max Tailwind 7 683632-402,Womens Boots Naturalizer Kryton Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals Naturalizer Every Camelot Leather,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-011,Womens Shoes New Balance WX00 Grey/Purple,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes New Balance WF717SC Black/Grey,Men's Running Shoe Nike Air Max Tailwind 8 805941-404,Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe Fuchsia Glow/Fuchsia Flash/Hot Lava/White,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Nike Free 5.0 TR Fit 5 PRT Black/Bright Crimson/Atomic Pink/Black,Men's Running Shoe Nike LunarTempo 2 818097-100,Womens Sandals PATRIZIA Majes Red,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes PUMA Pulse FLEX XT Bleached Denim/Astral Aura,Men's Shoe Jordan Trainer ST 820253-403,Womens Boots Rocket Dog Tyree Charcoal Hush,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Sam Edelman Kandice Winter Sky,Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-400,Womens Sandals Sam Edelman Gene Natural Naked Vaquero Saddle Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Saucony Propel Vista Black/Pink/Blue,Men's Shoe Nike Air Zoom Pegasus 33 849813-406,Womens Shoes Superga 2750 Macramed YEDW Vinaccia,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots UGG Collection Carmela Bruno,Men's Shoe Nike Hypershift 844369-606,Womens Boots Vaneli Renate Black Nappa,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Vaneli Laurice Black Suede/Black Patent,Men's Shoe Nike Roshe One 511881-023,Womens Shoes Vaneli Davis Pewter Prl Nappa/Mtch Elastic,