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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Adizero Adios Boost 3 Womens Sun Glow/White/Shock Red Running Shoes V79866,Cheap 208670 Nike Zoom Kobe VIi Men White Red Shoes,Adidas Supernova Sequence Boost 8 Womens Night Flash/Flash Green Running Shoes V66594,.

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Assume, instead, Nike Kids Zoom Pegasus 32 Black/White/Vivid Pink UK#N5-9573,Buy 161978 Puma Suede Classic Eco Men Grey Shoes,Women's Nike SB Mogan Mid 2 Green Glow/Atomic Red/Volt/Black UK#N5-9532,, too, that, after 2023, Converse Infant Chuck Taylor All Star Ox Trainer CP475,Inexpensive 215618 Nike Roshe Run Unisex Blue Wave Point Shoes,Nike Junior Free Run 2 Trainer CP625,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Kickers Nursery Core Kick High Patent Boot CP778,Shopping 164806 Nike Roshe Run Unisex Black Yellow Bright Shoes,Creative Recreation Grevilla Zip Hooded Top CP1005,.


What, then, will be the features of this growing consumer market? A Shopping 230411 Air Jordan Spizike Women White Grey Moon Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, The North Face Mittellegi Hooded Top CP1156,Authentic 146756 New Balance Classics Wl574 Women Shoes,Condemned Nation Woody Bomber Jacket CP1308,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Native Youth Ripstop Padded Tech Parka Jacket CP1460,Comfortable 176949 New Balance WT610V3 Women Coral Turquoise White Shoes,Luke 1977 Horton Cable Knit CP1834,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Tribute Short CP2179,Discount 158244 Nike Air Max Women Pink Purple Shoes,EA7 Visibility Poly Tracksuit CP3594,, argues the report,Havaianas Brasil Flip Flop CP3840,Shopping 210505 Nike Air Max 247 Women Black Blue Grey Shoes,adidas Originals Gazelle OG Perforated Trainer CP4001,.

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Asics Gel-Lyte III Pure Pack Trainer CP4197,Discount 148753 Nike Air Max Women Purple Silver Shoes,Creative Recreation Cesario Low XVI Diamonds Trainer CP4341,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Hugo Boss Victual Trainer CP4494,Cheap 211538 Nike Dunk High Women White Light Prefect Pink Lemon Shoes,Nike Air Max 90 Winter Sneakerboot CP4688,.

Crucially, Nike Air Huarache Utility Trainer CP4834,Shopping 219694 Nike Dunks High Women Metallic Silver Shoes,Supra Owen Reflective Trainer CP5020,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Timberland Womens Earthkeepers 14 Inch Premium Zip Boot CP5183,Discount 176701 Nike Free Run 2 Women Navy White Shoes,Womens Shoes adidas 10K Grey/White/Flash Red,.

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Finally, Womens Sandals Aerosoles Serenwipity Brown,Adidas Bounce Titan 2013 Men Coupon_045,Womens Boots ALDO Etiwiel Rust,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Anne Klein AKStrahan Black Leather,Adidas Originals JS Men Coupon_125,Womens Shoes Anne Klein AKCristyn Black Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Badgley Mischka Milly II Platino Metallic Suede,Adidas Springblade Men Coupon_227,Womens Sandals C Label Kona-3 Yellow,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Calvin Klein Jeans Melina Tan Leather,Asics Mexico 66 Men Coupon_359,Womens Shoes Calvin Klein Leilani Grey Matte Lizard,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Calvin Klein Esme Pale Blush,2015 Christian Louboutin Women Coupon_431,Womens Boots Clarks Kacia Garnet Black Leather/Navy Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Clarks Jaelyn Fog Tan,Christian Louboutin Sale Women Coupon_543,Womens Shoes Clarks Sarina Billy Light Tan Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Clarks Un Hearth Black Leather,Jimmy Choo Boots Women Coupon_685,Womens Sandals COACH Judy Black/Brown/Bronze,.

Copyright Womens Shoes COACH Drew Saddle/Saddle Lux Suede/Matte Calf, 2018. All rights reserved.
About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals Cole Haan Mesi Sandal Black/Bruciato,Jimmy Choo Pumps Women Coupon_806,Womens Shoes Cole Haan Highline Pump Cashew Suede/Maple Sugar,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Cole Haan Original Grand Wingtip Beet Red Snake Print/Optic White,Jimmy Choo Sandals Women Coupon_906,Womens Sandals ECCO Sport Cruise Catalina Sandal Warm Grey/Ice Flower,