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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Women's Shoe Nike Free Train Connect 843966-700,Authentic 151615 Nike Dunk Low Men Purple Shoes,Nike Shox Deliver Boys Toddler Black/Gym Red Running Shoes V19880,.

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Assume, instead, Adidas Barricade 2016 Mens Iron Metallic/Black/Shock Blue Tennis Shoes V60474,Cheap 240016 Nike Free 5.0 V4 Men Black Red White Shoes,Nike Air Max 95 Mens Night Silver/Volt/Dark Grey/Bright Crimson Running Shoes V66763,, too, that, after 2023, Nike Free 5.0 2015 Mens Bright Crimson/White/Black Running Shoes V42160,Comfortable 158776 Nike Free Run 3 Men Army Green Shoes,Nike Zoom Structure 18 Mens Total Orange/Voltage Green/Ghost Green/Black Running Shoes V81787,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Adidas Supernova Sequence Boost 7 Womens Clear Sky/White/Lucky Blue Running Shoes V45439,Discount 153159 Nike Free Trainer 5.0 Men Black Gray Orange Shoes,Nike Air Max 1 Ultra Womens Black/White/Stealth/Pure Platinum Running Shoes V36596,.

What, then, will be the features of this growing consumer market? A Buy 221005 Nike Lebron 11 Men Purple Silver Yellow Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Flex Experience Run 4 Womens Bright Crimson/Atomic Pink/White/White Running Shoes V41652,Comfortable 214477 Nike Lebron 8 V2 Men Black Shoes,Nike Zoom Elite 8 Womens Pink Blast/White/Electric Green/Black Running Shoes V68998,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Nike Alpha Strike 2 3/4 TD White/Black UK#N5-9440,Inexpensive 230867 Nike Lunarglide 3 Men Black White Blue Shoes,Women's Nike Revolution 2 Wolf Grey/Cool Grey/Digital Pink/Neo Turquoise UK#N5-8794,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Vans Van Doren Backpack CP102,Shopping 221565 Nike Roshe Run Men Royal Blue Cyan Peak White Shoes,Toms Infant Classic Slip On Espadrille CP542,, argues the report,adidas Originals Nursery Superstar Foundation Trainer CP716,Shopping 161296 Nike Shox Nz Men White Black Shoes,adidas Originals Chaos Full Zip Hooded Top CP953,.

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Gym King Full Zip Hooded Top CP1071,Discount 229699 Nike Shox Nz 2.0 Men White Pink Shoes,Condemned Nation Mia Bomber Jacket CP1304,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Native Youth Light Tech Parka CP1458,Discount 170552 Nike Shox Nz 2.0 Men White Blue Shoes,Henri Lloyd Hawley Crew Neck Knit CP1816,.

Crucially, Asylum Lone Stretch Skinny Jean CP816,Discount 181260 Nike Shox R4 Men White Black Shoes,EA7 Core ID Cotton Tracksuit CP3600,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. The North Face Base Camp Flip Flop CP3868,Buy 228158 Nike Shox Rivalry Men Black Pink Shoes,adidas Originals Gazelle OG Trainer CP4064,.

Finally, Cruyff Vanenburg X-LITE Cobra Trainer CP4426,Inexpensive 151080 Nike Zoom Kobe V Men Yellow Black Shoes,Nike Air Force 1 Mid Trainer CP4571,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Flight Squad Trainer CP4770,Shopping 168803 Nike Zoom Kobe VI Men Black White Red Shoes,Ransom Field Lite Trainer CP4967,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Y3 Retro Boost Trainer CP5124,Inexpensive 214810 Onitsuka Tiger By Asics Mexico 66 Men Navy Blue White Shoes,Womens Shoes adidas Volley Response Boost Black/Silver Metallic/Power Red,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes adidas Running XCS 6 Frozen Green/Flash Red/White,Shopping 199616 Adidas Originals ZX850 Unisex Black Purple Shoes,Womens Sandals Aerosoles World Traveler Natural Fabric,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots ALDO Barra Black Suede,Inexpensive 160149 Adidas Originals Superstar 2.0 Unisex Grey Blue Red Shoes,Womens Shoes ALDO Janne Cognac,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Anne Klein AK7Don't Stop Black,Inexpensive 194433 Adidas Originals Lifestyle Women Blue Shoes,Womens Shoes Badgley Mischka Junior Platino Metallic Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes C Label Milan-10 Silver,Shopping 230411 Air Jordan Spizike Women White Grey Moon Shoes,Womens Sandals Calvin Klein Lindy Sandstorm Leather,.

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About this Special Report

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