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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Zoom Hypercross TR2 N7 822785-043,Discount 176199 Nike Air Max Press Men Black Grey Shoes,Men's Training Shoe Nike Train Prime Iron DF 832219-001,.

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Assume, instead, Women's Shoe Nike Free RN Flyknit 831070-100,Shopping 159978 Nike Classic Cortez Nylon Men Coal Black Shoes,Nike Air Max 1 Boys Toddler Black/White/Cool Grey/Gym Red Running Shoes V33816,, too, that, after 2023, Adidas Crazy 8 Boys Grade School Aluminum/Black/Lead Basketball Shoes V10028,Inexpensive 151474 Nike Dunk High Men Light White Grey Black Shoes,Nike Air Max 90 Boys Grade School Deep Royal Blue/Hyper Cobalt/Varsity Maize Running Shoes V51993,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Adidas Crazy 1 Mens Metallic Silver/Black/Light Onix Basketball Shoes V63435,Cheap 213924 Nike Dunk High Men Yellow Blue Shoes,Adidas D Rose 773 Iii Mens Light Scarlet/Black/White Basketball Shoes V61831,.

What, then, will be the features of this growing consumer market? A Comfortable 220868 Nike Dunk Low Men Black Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Adissage Comfort Fitfoam Mens Collegiate Navy/Midnight Indigo/White Slippers V45648,Shopping 154676 Nike Dunks High Men Bumble Shoes,Nike Air Max Wright Mens Magnet Grey/Dark Magnet Grey/Light Magnet Grey Running Shoes V62966,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Flex Fury Mens Dark Grey/Hyper Orange/Bright Crimson/Black Running Shoes V50388,Cheap 236698 Nike Free 3.0 V4 Men Blue White Black Shoes,Nike Roshe One Mens White/White Running Shoes V95010,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas Springblade Razor Womens Black/Vivid Berry Running Shoes V29389,Cheap 198103 Nike Free 5.0 Men Green Blue Black Shoes,Nike Air Max Dynasty Womens Black/Hyper Pink/Anthracite/Metallic Hematite Running Shoes V20916,, argues the report,Nike Air Zoom Pegasus 32 Womens Vivid Purple/Fuchsia Glow/Hyper Orange/Black Running Shoes V85251,Discount 219085 Nike Free Run 2 Men Black Purple White Shoes,Nike Free 5.0 2015 Womens Vivid Purple/Black/Fuchsia Glow/Hyper Orange Running Shoes V84682,.

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Crucially, Nike Junior Roshe Run Trainer CP631,Shopping 148572 Nike Lunareclipse Shield Men Black Green Shoes,Hype Skinny Bleach Jean CP858,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Criminal Damage Reflective Splat Hooded Top CP1026,Buy 238530 Nike Lunarglide 3 Men Black Green Yellow Shoes,Vans Core Basics Zip Hooded Top CP1181,.

Finally, The North Face Glacier Delta Zip Fleece Jacket CP1530,Comfortable 211783 Nike Shox Conundrum Men Black Red Shoes,Franklin & Marshall Mitch Wide Checked Short CP2136,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, adidas Originals Itasca Track Top CP3524,Discount 229699 Nike Shox Nz 2.0 Men White Pink Shoes,Timberland Britton Hill 6-Inch Warm Lined Leather and Fabric Boot CP3792,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of adidas Originals ZX Flux Trainer CP4007,Buy 161384 Nike Shox R4 Men Black Pink Shoes,adidas Originals ZX Flux Mesh Trainer CP4163,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Creative Recreation Kaplan Perforated Trainer CP4359,Shopping 164629 Nike Shox R4 Men Black Red Shoes,Kenzo Tenniz Nappa Trainer CP4505,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Jordan Eclipse Trainer CP4682,Authentic 207264 Nike Shox Rivalry Men White Grey Shoes,Puma Star Trainer CP4900,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Supra Noiz Trainer CP5037,Discount 216089 Nike Zoom Hyperfuse Men Orange Silver Grey Shoes,Toms Womens Avalon Sneaker Shoe CP5253,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes adidas by Stella McCartney Asimina Mid Cut Frost/Frost/Core Black,Comfortable 168503 Nike Shox Rivalry Men Black Green Shoes,Womens Sandals Aerosoles Water Power Silver,.

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About this Special Report

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