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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, MEN'S NIKE BASKETBALL SHOE NIKE ZOOM LEBRON SOLDIER 8 FLYEASE 805894-002,Buy 176193 Nike Dunk High Women ShoesMen's Nike SB Stefan Janoski Max Unisex Shoe 631303-601,.

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Assume, instead, Men's Shoe Jordan Trainer ST 820253-010,Inexpensive 199372 Nike Dunk High Women Light Bone ShoesMEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-001,, too, that, after 2023, Men's Shoe Nike Air Max Sequent Premium 839731-108,Discount 231439 Nike Dunk High Women Blue ShoesMen's Shoe Nike Air Zoom Odyssey 749338-008,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Shoe Nike Free Hypervenom 2 747139-003,Discount 168644 Nike Free 4.0 Flyknit Women Purple Black ShoesMen's Shoe Nike Free Train Versatility 833258-018,.


What, then, will be the features of this growing consumer market? A Cheap 231601 Nike Free 5.0 V4 Women Blue Grey White Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Shoe Nike Metcon Repper DSX College (UNC) 921215-401,Cheap 150792 Nike Free 5.0 V4 Women Dark Red White ShoesMen's Shoe Nike Trainerendor 616575-046,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Shoe NikeCourt Zoom Vapor 9.5 Tour 631458-160,Inexpensive 227491 Nike Free 5.0 Women White Bright Mango Black ShoesMEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-801,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. NIKE AIR FORCE 1 HIGH 07 Barkroot Brown/Gum Medium Brown/Black,Discount 201087 Nike Free Run 3 Women Blue White ShoesNIKE AIR MAX ZERO White/Rift Blue/Hyper Jade/Midnight Navy,, argues the report,NIKE FLYKNIT ZOOM AGILITY Black/Electric Green/Pink Pow/White,Authentic 220938 Nike Free Run 3 Women Yellow Grey White ShoesNike Lunar Control 3 Pure Platinum/Bright Crimson/Black,.

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Crucially, Women's Shoe Nike Roshe One Hyperfuse BR 833826-001,Comfortable 229833 Nike Hyperdunk Women Black Red ShoesNike Free 5.0 2015 Boys Toddler Obsidian/Cool Grey/Wolf Grey/Metallic Silver Running Shoes V66966,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Roshe One Boys Preschool Pink Blast/White Running Shoes V68929,Authentic 209774 Nike Lunarfly Women Black Navy ShoesAdidas Energy Bounce 2 Boys Grade School Dgh Solid Grey/White/Vivid Red Running Shoes V53069,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Adizero Ubersonic Mens White/Collegiate Navy/Blue Tennis Shoes V90415,Adidas Bounce Titan 2013 Men Coupon_030Nike Air Max Excellerate 4 Mens Wolf Grey/Black/Deep Royal Blue/Dark Grey Running Shoes V96893,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Zoom Pegasus 32 Mens Total Crimson/Black/White/Print Running Shoes V80766,Adidas Bounce Titan 2013 Men Coupon_056Nike Free Rn Flyknit Mens Black/White Running Shoes V31620,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Zoom Wildhorse 3 Mens Deep Royal Blue/Blue Lagoon/Laser Orange Running Shoes V51919,Adidas Clima Cool 5th Men Coupon_101Adidas Springblade Drive Womens Black/Neon Pink Running Shoes V23104,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Adidas X 15.3 Fg/Ag Womens White/Frozen Yellow/Night Metallic Soccer Shoes V91330,Adidas Clima Cool 5th Men Coupon_097Nike Air Max 1 Ultra Womens Summit White/Cool Grey/Metallic Silver/White Running Shoes V79371,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Air Zoom Winflo 2 Womens Wolf Grey/Copa/Fuchsia Glow/Blue Lagoon Running Shoes V97333,Adidas Originals JS Men Coupon_142Nike Free 4.0 Flyknit 2015 Womens Vivid Purple/Fuchsia Glow/Bright Crimson/Black Running Shoes V8518,.

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About this Special Report

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