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Experimental feature
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Nike Lunartempo Womens Wolf Grey/Fuchsia Flash/Flash Lime/Black Running Shoes V98295,Jimmy Choo heels Women Coupon_770,Men's Nike Dual Fusion Trail 2 Racer Blue/Total Crimson/Black UK#N5-9498,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike SB Portmore Anthracite/Black/Cyber UK#N5-9324,Jimmy Choo Sandals Women Coupon_851,Women's Nike Free 5.0 Tr Fit 5 Breathe Wolf Grey/Volt/White/Cyber UK#N5-9341,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Hype Embroidered Backpack CP67,Jimmy Choo Wedges Women Coupon_924,Creative Recreation Infant Cesario Low XVI Trainer CP499,.

Kickers Junior Kick Low Core Patent Shoe CP615,Jimmy Choo Wedges Women Coupon_969,adidas Originals Crib Superstar Trainer CP721,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Only & Sons Warp 3079 Skinny Ripped Jean CP909,New Balance Men Coupon_1060,Criminal Damage Thorpe Full Zip Hooded Top CP1030,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Under Armour Storm Rival Full Zip Hooded Top CP1177,New Balance 420 Men Coupon_1113,Condemned Nation Mormant Basket Weave Varsity Jacket CP1292,, too, that, after 2023, Luke 1977 Master Technical Field Jacket CP1439,New Balance 574 Men Coupon_1187,Good For Nothing Roll Neck Jumper CP1805,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Jack & Jones Houston Fleece Short CP2156,New Balance 574 Men Coupon_1230,The North Face Classic Swim Short CP2344,.

What, then, will be the features of this growing consumer market? A New Balance Women Coupon_1354, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Timberland 6 Inch Premium Boot CP3753,New Balance Women Coupon_1383,Clae Ellington Leather Shoe CP3875,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, adidas Originals Gazelle OG Perforated Trainer CP4001,New Balance 574 Women Coupon_1454,adidas Originals ZX Flux Camo Trainer CP4122,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Converse Chuck Taylor All Star Ox Leather Trainer CP4290,New Balance 999 Women Coupon_1550,Cruyff Vanenburg X-LITE Trainer CP4419,, argues the report,Nike LeBron XI Low Trainer CP4577,New Balance 996 Women Coupon_1531,Nike Air Force 1 CMFT Lux Trainer CP4737,.

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Puma Suede Classic Trainer CP4898,Nike Kevin Durant Men Coupon_1701,Reebok Furylite Graphic Trainer CP4987,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Moon Boot Womens WE Quilted Boot CP5166,Nike Kevin Durant War Boots Men Coupon_1777,Womens Shoes adidas Barricade Court White/Copper Metallic/Solar Red,.

Crucially, Womens Shoes adidas Running Duramo 6 W Solar Pink/Silver Metallic/Black,JORDAN FLIGHT RUNNER 2 Gym Red/Black/White,Womens Sandals Aerosoles A2 by Aerosoles Photo Plush Gold Metallic,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Aerosoles Redwood Black,Men's Basketball Shoe Jordan Ultra.Fly 834268-010,Womens Boots ALDO Bove Cognac,.

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Finally, Womens Shoes Anne Klein Petrica Ivory Leather,Men's Golf Shoe Nike Air Zoom 90 IT 844569-001,Womens Shoes Anne Klein Rampup Navy Multi Fabric,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Badgley Mischka Alter Ivory Satin,Men's Nike Air Jordan 9 Retro Low Kids' Shoe (3.5y-7y) 833447-001,Womens Shoes C Label Liberty-22A Light Gold,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Calvin Klein Carini Ematite/Black Metallic Box/Matte Embossed,Men's NIKE FREE 4.0 FLYKNIT 717075-005,Womens Shoes Calvin Klein Neive Black Kid Suede/Patent,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots CARLOS by Carlos Santana Claudia Wide Shaft Black,Men's Nike Shoe Jordan Ultra.Fly 834268-401,Womens Boots Clarks Plaza Steer - Wide Shaft Black Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Clarks Nadene Lola Black Leather,Men's Running Shoe Nike Air Max 2017 849559-401,Womens Shoes Clarks Aubria Myth Black Nubuck,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Clarks Everlay Iris Brown Leather,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-401,Womens Sandals COACH Janine Khaki/Midnight Navy Sig Embossed PVC/Calf,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes COACH Chrissy Natural Black Wild Beast Pebble Grain Leather,Men's Shoe Air Jordan 3 Retro OG 854262-106,Womens Boots Cole Haan Daelin Riding Boot Sequoia/Chestnut,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Cole Haan Cary Venetian Black Nubuck,Men's Shoe Jordan Trainer ST 820253-010,Womens Shoes Cole Haan Lena Open Toe Pump 75 II Maple Sugar Patent,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals ECCO Sport Kawaii Sandal II Black/Black/Dark Shadow Starbuck/Suede/Decoration,Men's Shoe Nike Air Huarache Ultra SE 875841-100,Womens Shoes ECCO Aimee Nautical Sneaker Black/Black,