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Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62935,New Balance Men Coupon_1015,Hunter Infant Original Glitter Wellington Boot CP525,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Junior Air Force 1 Low Trainer CP620,New Balance 373 Men Coupon_1097,Nike Nursery Roshe Run Trainer CP787,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Alphalab Systemic Velour Full Zip Hooded Top CP957,New Balance 574 Men Coupon_1140,Kings Will Dream Crept Poly Hooded Top CP1095,.

Antony Morato Chevron Quilt Puffer Jacket CP1212,New Balance 574 Men Coupon_1213,Criminal Damage Tenner Long Jacket CP1329,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Publish Rosh Printed Bomber Jacket CP1504,New Balance 574 Men Coupon_1290,Only & Sons Bram Crew Neck Long Knit CP1844,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nicce Loopback Fleece Short CP2164,New Balance 373 Women Coupon_1407,adidas Originals Essentials Superstar Track Top CP3513,, too, that, after 2023, Farah Famous Hi Suede Shoe CP3741,New Balance Women Coupon_1389,Farah Form Hi Shoe CP3912,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, adidas Originals Top Ten Hi Leather Trainer CP4030,New Balance 998 Women Coupon_1545,Armani Jeans Tonal Suede Leather Trainer CP4190,.


What, then, will be the features of this growing consumer market? A Nike Derrick Rose Men Coupon_1599, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Creative Recreation Kaplan Trainer CP4329,Nike Kevin Durant Men Coupon_1696,Gourmet Netto Trainer CP4467,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Safari Trainer CP4584,Nike Kevin Durant Men Coupon_1740,Nike Roshe NM 'Fleece Pack' Trainer CP4735,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Puma Court Star OG Trainer CP4905,Nike Kobe Bryant Men Coupon_1827,Nike Air Max 1 Ultra Moire Trainer CP4862,, argues the report,Timberland Womens Glancy 6 Inch Boot CP5186,Men's Basketball Shoe Jordan Extra.Fly 854551-001,Womens Shoes adidas Stabil Boost Black/Shock Green/White,.

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Womens Boots Aerosoles In An Instint Grey,Men's Basketball Shoe Nike Air Max Audacity 2016 843884-001,Womens Sandals Aerosoles Scone Dark Blue Patent,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Aerosoles In Between White,Men's Football Cleat Nike Vapor Carbon Elite 2014 TD 631425-411,Womens Sandals ALDO Annabeth Black/White,.

Crucially, Womens Boots Anne Klein Lino Taupe Synthetic,Men's Nike Air Force 1 07 LV8 718152-103,Womens Shoes Anne Klein Melanie Black Fabric,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Badgley Mischka Lacie Navy Satin,Men's Nike Flex Run 2015 709022-002,Womens Sandals C Label Mollini-25 Black,.

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Finally, Womens Shoes Calvin Klein Diema Navy,MEN'S NIKE SHOE NIKE METCON 1 AMPLIFY 822224-061,Womens Shoes Calvin Klein Cecily Pewter Saffiano Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots CARLOS by Carlos Santana Haven Black,Men's Running Shoe Nike Air Zoom Pegasus 32 749340-014,Womens Boots Clarks Volara Sky Black Combination Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Clarks Auriel Bright White,Men's Running Shoe Nike LunarTempo 2 818097-300,Womens Shoes Clarks Propose Band Red Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Clarks Foxvale Pine Black Leather,Men's Shoe Jordan Galaxy 820255-003,Womens Sandals COACH Alessa Grey/Grey Rubber/Geo Signature,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes COACH Isabella Black/Black/Soft Milled Leather/Semi Matt Calf,Men's Shoe Nike Air Max 120 819857-400,Womens Boots Cole Haan Maxfield Shootie Black Suede/Ocelot Printed Haircalf,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Cole Haan Juliana Low Sling 45 Black/Black Lizard Print,Men's Shoe Nike Air Max Sequent Print 822804-022,Womens Shoes Cole Haan Pinch Campus Sequoia/Ivory,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots ECCO Alliston Bootie Espresso/Espresso,Men's Shoe Nike Air Zoom Odyssey 749338-401,Womens Shoes ECCO Perth Loafer Cheetah Print,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes GUESS Zanie Tan,Men's Shoe Nike F.C. Free Hypervenom 2 747140-004,Womens Boots Naturalizer Darena Black Leather,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Naturalizer Kipper Shrimp Cocktail Nubuck,Men's Shoe Nike LunarCharge Premium 923281-014,Womens Shoes New Balance W1080v5 Silver/Purple,