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Foray Quest Slim Fit Jean CP842,New Balance 574 Men Coupon_1232,Converse Core Plus Full Zip Hooded Top CP999,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike AW77 Shoebox Full Zip Hooded Top CP1126,New Balance 996 Women Coupon_1528,Bellfield Tenant Rain Jacket CP1240,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Foray Reflex Reversible 3M Puffer Jacket CP1376,Nike Derrick Rose Men Coupon_1583,Seek We Are Coach Jacket CP1513,.

adidas Originals Sports Essential Fleece Short CP2060,Nike Kevin Durant Men Coupon_1716,Nike AW77 Alumni Short CP2169,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). adidas Originals Brion Track Top CP3520,Jimmy Choo Wedges Women Coupon_931,Flossy Palmira Espadrille CP3799,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, adidas Originals Gazelle OG Trainer CP3948,Nike Kobe Bryant Men Coupon_1837,adidas Originals San Remo Trainer CP4062,, too, that, after 2023, Asics Gel-Lyte V Trainer CP4203,KYRIE 1 Lyon Blue/Black/Anthracite/Metallic Silver,Creative Recreation Kaplan D-Ring Linear Trainer CP4360,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Hugo Boss Lighter Influence Trainer CP4479,Men's Basketball Shoe Kobe XI Elite 822675-105,Nike Lunar Force 1 '14 Trainer CP4638,.

What, then, will be the features of this growing consumer market? A Men's Firm-Ground Soccer Cleat Nike Magista Orden FG 651329-106, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Trainer 1 Mid CP4768,Men's Football Cleat Nike Vapor Untouchable Pro 833385-002,Ralph Lauren Polo Harvey-NE Trainer CP4938,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max 1 Ultra Moire Trainer CP4862,MEN'S NIKE AIR MAX 2015 698902-020,Birkenstock Womens Arizona Sandal CP5213,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes adidas Volley Response Boost White/Silver Metallic/Collegiate Navy,MEN'S NIKE ROMALEOS II POWER LIFTING Total Orange/White/Blue Lagoon,Womens Shoes adidas Running Madison RNR W Night Grey/Core White/Frost Mint,, argues the report,Womens Sandals Aerosoles A2 by Aerosoles Photo Plush White,Men's Nike Shoe Jordan Westbrook 0 768934-101,Womens Shoes Aerosoles Tricycle Brown,.

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Womens Sandals ALDO Glerrallan Black,Men's Running Shoe Nike Air Max 2017 849559-601,Womens Shoes ALDO Hastina Bone,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Anne Klein Weekend Blue/Grey,Men's Running Shoe Nike LunarEpic Flyknit 818676-600,Womens Shoes Badgley Mischka Drama Pewter Metallic Mesh,.

Crucially, Womens Sandals C Label Mollini-22 Black Multi,Men's Shoe Air Jordan 4 Retro 308497-032,Womens Boots Calvin Klein Evee Pewter/Black Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Calvin Klein Lucette Navy Patent,Men's Shoe Jordan Trainer Prime 881463-601,Womens Shoes Calvin Klein Goldie Winter Taupe/Ematitie Leather/Box Metallic,.

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Finally, Womens Boots Clarks Kacia Garnet Dark Grey Leather/Grey Suede,Men's Shoe Nike Air Max CB 34 316940-001,Womens Sandals Clarks Playful Tunes Black Leather,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Clarks Gael Angora Brown Croc,Men's Shoe Nike Air Zoom Odyssey 2 844545-006,Womens Shoes Clarks Haley Skylar Grey Nubuck,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots COACH Hickory Black Soft Shine Calf,Men's Shoe Nike Free RN 2017 880839-001,Womens Shoes COACH Kimmie Natural Wild Beast,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Cole Haan Jodhpur Boot Sequoia,Men's Shoe Nike Kobe X Elite EXT 822950-001,Womens Sandals Cole Haan Hart Wedge Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Cole Haan Cary Blazer Blue Snake Print,Men's Shoe Nike Roshe Two 844656-200,Womens Shoes Cole Haan Elsie Open Toe Wedge II Maple Sugar,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Ecco Performance Kana Sandal Warm Grey,Men's Shoe Nike Zoom Hypercross TR2 N7 822785-043,Womens Shoes ECCO Golf Biom Golf Black/Turquoise,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals GUESS Hyee Orange,Men's Training Shoe Nike Free Trainer 3.0 V4 749361-601,Womens Boots Hunter Original Tour Gloss Umber,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Naturalizer Peace Black Leather/Shiny,Men's Training Shoe Nike Zoom Train Complete 882119-004,Womens Shoes New Balance Fresh Foam Zante Blue/Pink,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Nike LunarGlide 6 Black/Pure Platinum/Cool Grey/White,NIKE AIR MAX 2015 White/Black/Clearwater,Womens Shoes Nike LunarTempo Deep Royal Blue/Fuchsia Glow/Light Violet/Fuchsia Flash,