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The North Face Drew Peak Hooded Top CP1159,Nike Kevin Durant Men Coupon_1739,Condemned Nation Male Varsity Jacket CP1303,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Gensen Harrington Jacket CP1381,Nike Kevin Durant War Boots Men Coupon_1761,The North Face 1985 Rage Celebration Jacket CP1538,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, adidas Originals Jogger Cargo Short CP2067,Men's Artificial-Grass Soccer Cleat Nike Tiempo Legend VI AG-R 819712-010,Umbro Rio Jord Short CP2214,.

Nike Tribute Track Top CP3583,Men's Basketball Shoe Kobe XI 836183-001,Timberland Splitrock 2 Boot CP3781,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Lacoste Keellson 3 Boat Shoe CP3920,Men's Boot Nike Lunar Force 1 Duckboot 805899-600,adidas Originals ZX Flux Trainer CP4067,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Asics Gel-Lyte III 50/50 Trainer CP4214,Men's Football Cleat Nike Vapor Untouchable 698833-611,Creative Recreation Cesario Lo XVI 3D Qube Trainer CP4323,, too, that, after 2023, Hugo Boss Gym Knit Trainer CP4499,MEN'S NIKE AIR MAX 2015 698902-402,Nike Stefan Janoski Premium SE Trainer CP4647,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Stefan Janoski Max Trainer CP4725,Men's Nike Hypervenom Phinish II FG 749901-108,Puma XT2 Trainer CP4895,.


What, then, will be the features of this growing consumer market? A Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-011, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Supra Owen Trainer CP5035,MEN'S NIKE SHOE NIKE METCON 1 AMPLIFY 819899-841,Flossy Womens Plimsoles CP5192,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes adidas Barricade V Classic Silver Metallic/White/Midnight Indigo,Men's Running Shoe Nike Free 3.0 Flyknit 718418-008,Womens Shoes adidas Running Springblade Ignite Flash Red/Black/Semi Night Flash,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Aerosoles A2 by Aerosoles Wip Up Black,Men's Shoe Air Jordan 10 Retro 310805-012,Womens Shoes Aerosoles Solsa Dance White,, argues the report,Womens Boots ALDO Greca Cognac,Men's Shoe Jordan Horizon Low 845098-010,Womens Shoes ALDO Janne Cognac,.

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Womens Shoes Anne Klein Octavie Silver Leather,Men's Shoe Jordan Westbrook 0 Low 850772-015,Womens Shoes Anne Klein AKQualified Navy Multi Fabric,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots C Label Michelle-3 Brown,Men's Shoe Nike Air Max 2016 Print 818135-600,Womens Shoes C Label Liberty-13 Brown/Natural,.

Crucially, Womens Sandals Calvin Klein Lindy Sandstorm Leather,Men's Shoe Nike Air Max Uptempo 94 922931-400,Womens Shoes Calvin Klein Nathali Cameo Rose Kid Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots CARLOS by Carlos Santana Claudia Taupe,Men's Shoe Nike Cortez Ultra BR 833128-401,Womens Shoes CARLOS by Carlos Santana Gilda Black,.

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Finally, Womens Sandals Clarks Hayla Pier Pewter,Men's Shoe Nike Jordan Flow 833969-001,Womens Shoes Clarks Daelyn Villa Purple Grey Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots COACH Keely Black/Black Double Faced Shearling,Men's Shoe Nike SB Zoom Dunk Low Pro 854866-331,Womens Shoes COACH Raven Black Box Calf,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes COACH Kira Beechwood/Cream Soft Shine Calf/Snake,Men's Shoe Nike Zoom Mercurial Flyknit 844626-101,Womens Boots Cole Haan Abbot Bootie Blazer Blue Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Cole Haan Highline Pump Black Suede/Black,Men's Training Shoe Nike Metcon 1 Amplify 725183-082,Womens Shoes Cole Haan Zerogrand Classic Sneaker Black Reflective/Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots ECCO Solbjerg Tall Boot Black/Black,Men,Womens Shoes ECCO Dayla Toggle Wild Dove/Wild Dove/Dark Shadow,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes ECCO Sport Biom Lite Slip On Dark Shadow/Sulphur,NIKE AIR MAX 95 Dk Obsidian/Hyper Cobalt/Flash Lime/Met Silver,Womens Shoes GUESS Pavell Green Multi Fabric,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots Naturalizer Allison Bridal Brown Leather/Suede,NIKE DUAL FUSION BALLISTEC ADVANTAGE Volt/Dove Grey/Black/White,Womens Shoes Naturalizer Allie Black,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes New Balance Classics 620 - Redwoods Red/Grey,NIKE FREE TRAINER 3.0 V3 Pure Platinum/Flash Lime/Black/White,Womens Shoes Nike Hypervenom Phelon 2 FG Blue Lagoon/Volt/Black/White,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Nike Free Cross Compete Cool Grey/Blue Lagoon/Bright Crimson,NIKE ROSHE RUN Black/Villain Red,Womens Sandals PATRIZIA Emil Orange,