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Women's Nike Core Motion TR 2 Mesh Ocean Fog/Blue Grey/White/Metallic Platinum UK#N5-9508,Jimmy Choo Sandals Women Coupon_862,Under Armour Hustle Backpack CP97,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Flossy Infant Plimsole CP510,Jimmy Choo Wedges Women Coupon_917,Kickers Junior Kick Hi Core Boot CP617,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Dr. Martens Nursery Core Colby 3-Eye Lace Shoe CP763,New Balance Men Coupon_1011,Waven Erling Skinny Jean CP914,.

Hack Apollo Hooded Top CP1073,New Balance Men Coupon_1075,Antony Morato Leather-look Panel Jacket CP1207,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Duck & Cover Moriarty Jacket CP1345,New Balance 500 Men Coupon_1119,Only & Sons Skeet Parka CP1483,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Duck & Cover Brady Pocket Knit Jumper CP1792,New Balance 574 Men Coupon_1202,Ellesse Triester Poly Tape Short CP2132,, too, that, after 2023, Oiler & Boiler East Hampton Shortie Swim Short CP2332,New Balance 574 Men Coupon_1277,Timberland City Shuffler Chukka Boot CP3773,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Clarks Originals Desert Vulc Low Shoe CP3891,New Balance Women Coupon_1359,adidas Originals Superstar Patent Trainer CP4057,.

What, then, will be the features of this growing consumer market? A New Balance 574 Men Coupon_1274, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Asics GT-II Trainer CP4199,New Balance 670 Women Coupon_1516,Creative Recreation Santos Trainer CP4328,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Hugo Boss Futesio Trainer CP4486,Nike Derrick Rose Men Coupon_1610,Nike Stefan Janoski Max Trainer CP4615,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Roshe NM 'Fleece Pack' Trainer CP4735,Nike Derrick Rose Men Coupon_1667,Puma Disc Blaze Trainer CP4918,, argues the report,Supra Noiz Trainer CP5036,Nike Kevin Durant War Boots Men Coupon_1772,Flossy Womens Neon Plimsoll CP5195,.

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Womens Shoes adidas Cloudfoam VS City Grey/White/Frozen Yellow,Nike LeBron James Men Coupon_1885,Womens Boots Aerosoles Wave Catcher Dark Tan Leather,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Aerosoles Light N Sweet Nude,Men's Basketball Shoe Air Jordan XXXI 845037-021,Womens Shoes Aerosoles Big Ben Nude Patent,.

Crucially, Womens Sandals ALDO Macamik Black,Men's Boot Nike Air Trainer SC 2 805891-001,Womens Boots Anne Klein Lyvia Cognac Synthetic,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Anne Klein Oates Black Suede,Men's Golf Shoe Jordan Trainer ST 833359-001,Womens Shoes Badgley Mischka Jennifer Silver Satin/Chiffon,.

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Finally, Womens Boots Calvin Klein Jeans Cassey Espresso/Dark Brown Black Waxy Linen/Leather,Men's NIKE FREE 4.0 FLYKNIT 717075-007,Womens Shoes Calvin Klein Esme Black Nubuck,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Calvin Klein Breannia Cocoon,Men's Nike Shoe Kobe Mentality 2 818952-005,Womens Boots CARLOS by Carlos Santana Hamilton Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Clarks Tempt Althea Black Leather,Men's Running Shoe Nike Air Zoom Pegasus 32 749340-700,Womens Sandals Clarks Hazelle Alba Sage Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Clarks Incast Pump Grey Mesh/Pink,Men's Running Shoe Nike LunarEpic Flyknit 818676-801,Womens Shoes Clarks Leara Blend Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals COACH Shelly Black/Smoke/Black Signature PVC/Matte Calf,Men's Shoe Jordan B. Fly 881444-007,Womens Shoes COACH Olive Saddle Pebble Grain Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Cole Haan Sylvan Bootie Black Leather/Black Suede,Men's Shoe Jordan Trainer ST 820253-403,Womens Shoes Cole Haan Bethany Pump 85 Black Patent,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Cole Haan Avery En Pointe Ballet Sugar Plum,Men's Shoe Nike Air Max 90 SneakerBoot 684714-002,Womens Boots ECCO Touch 25 Lace Boot Black,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Boots GUESS Hardey Black Suede,Men's Shoe Nike Air Max Uptempo 97 QS 922933-400,Womens Shoes GUESS Babbitt Black,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Naturalizer Cyrus Cognac Leather,Men's Shoe Nike Aptare SE 881988-300,Womens Shoes Naturalizer Verra Black Leather/Printed Iguana,