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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe (Narrow) Nike Air Zoom Vomero 10 724386-001,Buy 242404 Nike Air Griffey Max I Men Black Shoes,Men's Shoe Nike Air Berwuda 555305-003,.
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What, then, will be the features of this growing consumer market? A Buy 155064 Nike Air Max 90 Men Blue Blue Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21240,Inexpensive 149685 Nike Air Max 90 Men White Yellow Shoes,Adidas Messi 15.1 Fg Boys Grade School Black/Solar Green/Solar Red Soccer Shoes V27797,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max Sequent Girls Grade School Vivid Purple/Bright Crimson/Fuchsia Glow/White Running Shoes,Inexpensive 195234 Nike Air Max Jr Men Black Shoes,Adidas D Lillard 2.0 Mens Scarlet/Black Basketball Shoes V73419,.
As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas Energy Boost Reveal Mens Black/Dark Orange Running Shoes V18214,Cheap 198044 Nike Air Max Nomo Men White Blue Black Shoes,Adidas X 15.1 Leather Fg/Ag Mens Solar Yellow/Frozen Yellow/Black Soccer Shoes V78233,, argues the report,Nike Air Zoom Pegasus 32 Flash Mens Black/Reflective Silver/Pure Platinum/Cool Grey Running Shoes V2,Authentic 215657 Nike Air Max Wavy Men White Black Shoes,Nike Fs Lite Run 3 Mens Black/Anthracite/Black Running Shoes V13396,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Creative Recreation Maripoza Poly Track Top CP3541,Shopping 230858 Nike Kd VIi Men White Metallic Gold Black Shoes,Hugo Boss Shoreline Water Sandal CP3849,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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