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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Adizero Tempo Boost Womens Flash Red/Zero Metallic/Black Running Shoes V53985,Comfortable 234726 Puma Cabana Racer II Lx Men Black Yellow Shoes,Adidas Pure Boost X Trainer Womens Black/Dark Grey/Sun Glow Training Shoes V17803,.

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Assume, instead, Nike Kids Free 5.0 Dove Grey/Electric Green/Volt/Black UK#N5-9362,Inexpensive 227350 Nike Roshe Run Unisex Light Blue Black Shoes,Hype Speckle Backpack CP63,, too, that, after 2023, Flossy Infant Polka Plimsole CP514,Discount 229298 Nike Roshe Run Unisex Black White Shoes,Nike Junior Air Force 1 LV8S CP674,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Hype Skinny Bleach Jean CP858,Discount 159507 Asics Gel Kinsei 4 Women Blue Red Purple Shoes,Creative Recreation Baltimore Poly Hooded Top CP1023,.


What, then, will be the features of this growing consumer market? A Cheap 224103 New Balance M890V4 Women Yellow Silver Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Antony Morato Leather Bomber Jacket CP1204,Discount 228228 New Balance WT610V3 Women Light Grey Lime Shoes,D-Struct Bosco Jacket CP1336,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Original Penguin Convey Hooded Down Jacket CP1489,Comfortable 189495 New Balance WW1765 Women White Blue Shoes,Antony Morato Denim Short CP2074,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Creative Recreation Toluca Swim Short CP2304,Authentic 187030 Nike Air Max 1 Women Grey Blue White Shoes,EA7 Core ID Cotton Tracksuit CP3601,, argues the report,Dr. Martens Smiths 4-Eye Shoe CP3905,Cheap 155831 Nike Air Max Women Grey Pink Shoes,adidas Originals Superstar Patent Trainer CP4057,.

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Asics Gel-Lyte V Trainer CP4203,Comfortable 146695 Nike Dunk High Women Yellow Translucent Shoes,Creative Recreation Kaplan Perforated Woodgrain Trainer CP4367,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Lacoste Misano 36 Trainer CP4520,Shopping 155795 Nike Dunk Low Women White Green Shoes,Nike Air Max 1 Ultra Moire Trainer CP4692,.

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Finally, Womens Sandals Aerosoles Plushed Metal Black,Adidas Originals JS Men Coupon_134,Womens Boots ALDO Merkin Cognac,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Anne Klein Kacey Cognac Leather,Adidas Springblade 2013 Men Coupon_252,Womens Shoes Anne Klein Octavie Yellow Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Badgley Mischka Salsa Light Blue Satin,Asics Mexico 66 Men Coupon_358,Womens Sandals C Label Rollin-14 Camel,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Calvin Klein Laken Dancer Pink/Jazzberry Leather,Christian Louboutin Sale Women Coupon_459,Womens Shoes Calvin Klein Garda Cameo Rose Patent,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Calvin Klein Patna Dancer Pink/Jazzberry Leather,Christian Louboutin Sale Women Coupon_560,Womens Boots Clarks Kacia Garnet Dark Grey Leather/Grey Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Clarks Zia Castle Coral,Giuseppe Zanotti Sale Women Coupon_652,Womens Shoes Clarks Felicia Plum Black Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots COACH Karson Black/Black Suede/Shearling,Jimmy Choo heels Women Coupon_763,Womens Sandals COACH Caterine Natural,.

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About this Special Report

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