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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Baseball Cleat Nike Huarache 2K Filth 749359-010,Comfortable 235469 Nike Air Max Women White Orange ShoesConverse Jack Purcell Signature Rubber High Top Unisex Shoe 153581C-342,.

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Assume, instead, Men's Nike Shoe Flyknit Lunar 3 698181-011,Buy 214511 New Balance WT610V3 Women Brown Cashmere Blue Tan ShoesMen's Running Shoe Nike Air Max 2017 849559-005,, too, that, after 2023, Men's Running Shoe Nike Air Zoom Vomero 11 818099-001,Buy 153982 Nike Air Max Women White Blue ShoesMen's Running Shoe Nike LunarTempo 2 818097-100,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, AIR JORDAN FUTURE White/Black/Sport Blue,Shopping 239285 Nike Air Max Women Grey Orange Black ShoesMen's Shoe Nike Air Foamposite Pro 624041-403,.


What, then, will be the features of this growing consumer market? A Inexpensive 190583 Nike Air Max Women Blue Pink Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Shoe Nike Air Max 97 Ultra '17 918356-001,Discount 240912 Nike Air Max Women White Pink ShoesMen's Shoe Nike Air VaporMax Flyknit 849558-041,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Shoe Nike Air Zoom Wildhorse 3 749336-010,Buy 204065 Nike Air Max 90 Women Black Grey Pink ShoesMen's Shoe Nike Free Train Force Flyknit 833275-010,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Shoe Nike Mercurial Victory VI TF 831968-870,Cheap 171955 Nike Air Max 90 Women Yellow ShoesMen's Shoe Nike Zoom HyperRev 2016 Limited 820219-100,, argues the report,Men's Tennis Shoe Nike Lunar Ballistec 1.5 705285-001,Inexpensive 214942 Nike Air Max 90 Hyp Prm Women Grey Blue ShoesMen's Training Shoe Nike Train Prime Iron DF 832219-003,.

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Crucially, NikeLab Gyakusou Zoom Streak 6 Unisex Racing Shoe 875850-600,Authentic 178786 Nike Classic Cortez Nylon Women Black Red ShoesWomen's Shoe Nike Air Max 1 SE 881101-300,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Women's Shoe Nike Air Max Thea Textile 819639-004,Inexpensive 194650 Nike Air Max 1 Women Citron Yellow Blue ShoesWomen's Shoe Nike Free TR Focus Flyknit 844817-501,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Crazy Quick 2 Mens Mid Grey/Light Scarlet/White Basketball Shoes V64222,Inexpensive 231243 Nike Dunk Low Women White Grey Black ShoesAdidas Isolation 2 Mid Mens Black/Silver/White Basketball Shoes V27228,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Adidas Pure Boost Mens Base Green/Black Running Shoes V11788,Cheap 168549 Nike Classic Cortez Nylon Women Purple Blue ShoesAdidas X 15.3 Fg/Ag Mens Solar Blue/Solar Yellow/Black Soccer Shoes V76149,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Max 90 Mens Black Running Shoes V12296,Inexpensive 199372 Nike Dunk High Women Light Bone ShoesNike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33275,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Free Rn Flyknit Mens Photo Blue/Gamma Blue/Total Orange/Black Running Shoes V68280,Buy 214092 Nike Free 4.0 V2 Women Green Blue ShoesNike Roshe One Mens Lucid Green/Vivid Sulfur/Black Running Shoes V62518,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Adidas Pure Boost X Womens White/White/Shock Yellow Running Shoes V95849,Buy 151505 Nike Free Run Women Pink Yellow White ShoesAdidas Sprintstar Womens White/White/Shock Pink Track & Field Shoes V95733,.

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About this Special Report

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