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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Adidas Ultra Boost Mens Solar Yellow/Black Running Shoes V77896,Shopping 196448 Nike Shox Rivalry Men White Shoes,Nike Air Max Dynasty Mens Black/Cool Grey/Anthracite/White Running Shoes V15450,.

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Assume, instead, Nike Air Max 1 Ultra Womens Seaweed/Seaweed/Ghost Green/Pure Platinum Running Shoes V74279,Authentic 190911 Nike Zoom Kobe VI Men Shoes,Nike Flex Experience Run 4 Womens Copa/White/Game Royal Running Shoes V48774,, too, that, after 2023, Nike Lunarglide 7 Womens Hyper Orange/University Red/Raspberry Red/Black Running Shoes V59018,Inexpensive 156055 Nike Zoom Kobe Kb 24 Men Black Purple Shoes,Men's Nike Tiempo Mystic V FG Pure Platinum/Black/Hyper Orange UK#N5-8946,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Kids Flex 2015 Run White/Lakeside/Bright Crimson UK#N5-9476,Authentic 173120 Puma Cell Jago 6 Men Navy Blue White Shoes,Women's Nike Golf FI Impact White/Medium Base Grey/Vivid Pink UK#N5-8771,.

What, then, will be the features of this growing consumer market? A Authentic 158021 Puma Fluxion II Men Red Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, adidas Originals Infant ZX Flux Trainer CP463,Cheap 231142 Puma Lifestyle Low Men Red Black Shoes,Nike Junior Air Max 90 Trainer CP624,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Nursery Free Run 2 Trainer CP786,Inexpensive 174643 Nike Roshe Run Unisex Red Purple White Shoes,Converse Core Full Zip Hooded Top CP994,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Pursue Fitness Classic Fit Zip Hooded Top CP1145,Inexpensive 171258 Adidas Climacool Ride Women Grey Tech Grey Metallic Glow Pink Shoes,Carhartt Anchorage Parka Jacket CP1288,, argues the report,Majestic Raiders Ambrose Satin Jacket CP1449,Discount 150471 Air Jordan 6 Retro Women Red/Red White Shoes,Jack & Jones Braid Basket Weave Knit CP1823,.

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Publish Carson Short CP2197,Cheap 157850 New Balance Classics Wl574 Women Purple Shoes,Nike Tribute Track Top CP3584,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Ellesse Monaco Slide Sandal CP3829,Inexpensive 189736 New Balance WX00 Women Grey Yellow Shoes,adidas Originals ZX Flux Trainer CP3973,.

Crucially, adidas Originals Hamburg Trainer CP4176,Discount 179355 Nike Air Force 1 Women White Pink Green Apple Shoes,Creative Recreation Cesario Low XVI Stingray Trainer CP4330,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Hugo Boss Fuster Trainer CP4483,Buy 189522 Nike Air Force 1 Women White Grey Ice Shoes,Nike Air Max Tavas Trainer CP4668,.

Finally, Reebok Furylite Graphic Trainer CP4987,Buy 235353 Nike Blazer High Women Blue White Golden Shoes,Moon Boot Womens Monaco Low Boot CP5171,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes adidas Court Stabil Black/White/Shock Green,Authentic 182141 Nike Dunk High Women White Red Yellow Shoes,Womens Boots Aerosoles Pariwinkle Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Aerosoles True Plush Black,Authentic 220938 Nike Free Run 3 Women Yellow Grey White Shoes,Womens Boots ALDO Yolandah Black Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes ALDO Nika Bluette,Comfortable 158932 Nike Lunarglider 2 Women White Black Shoes,Womens Shoes Anne Klein Obelie New Kenya Natural Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Badgley Mischka Kassidy Platino Glitter/Suede,Adidas Bounce Titan 2013 Men Coupon_042,Womens Sandals C Label Gilda-4 Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Calvin Klein Jeans Byra Dark Grey,Adidas Originals JS Men Coupon_142,Womens Shoes Calvin Klein Madeline Cameo Rose Sheep Nappa/Patent,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Calvin Klein Harlin Lipstick Red Kid Suede,Adidas Springblade 2013 Men Coupon_248,Womens Boots Clarks Desert Boot Black Suede,.

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About this Special Report

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