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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Jimmy Choo Wedges Women Coupon_914,Buy 221507 Nike Zoom Hyperfuse Xdr Men Yellow Green ShoesPlatforms Jimmy Choo Women Coupon_1000,.

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What, then, will be the features of this growing consumer market? A Cheap 175111 Nike Zoom Kobe VI Men Brown Orange Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Artificial-Grass Soccer Cleat Nike Hypervenom Phantom II AG 747490-108,Inexpensive 151382 Nike Zoom Kobe VIi Men Black ShoesMen's Basketball Shoe Nike Hyperdunk 2015 N7 811547-634,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Football Cleat Nike CJ3 Elite TD 725226-100,Comfortable 189697 Nike Zoom Kobe VI Men Black Blue White ShoesMen's Golf Shoe Jordan Trainer ST 833359-110,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Nike Flex Run 2015 709022-100,Discount 242532 Nike Zoom Kobe VI Men Black Yellow ShoesMen's Nike SB Stefan Janoski Max Unisex Shoe 631303-005,, argues the report,MEN'S NIKE SHOE NIKE METCON 1 AMPLIFY 822224-061,Shopping 161357 Nike Zoom Kobe VIII Basketball Men Orange Red Green ShoesMen's Running Shoe Nike Free 4.0 717988-447,.

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Crucially, Men's Shoe Nike Air Zoom Wildhorse 3 Premium 831382-001,Authentic 219058 Nike Zoom Kobe VIi Men Orange Black Gray ShoesMen's Football Cleat Nike Vapor Untouchable 698833-006,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Men's Shoe Nike Mercurial Victory VI TF 831968-006,Shopping 185055 Onitsuka Tiger By Asics Mexico 66 Men Yellow White Blue ShoesMen's Shoe Nike Zoom All Out Low 889123-001,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of NIKE SB PAUL RODRIGUEZ CITADEL Obsidian/White,Comfortable 180636 Nike Shox R4 Men White ShoesWomen's Running Shoe Nike Free RN 831509-600,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Women's Shoe Nike Air Rift Black,Buy 215862 Adidas Originals Superstar 2.0 Unisex Red White ShoesWomen's Shoe Nike Free Transform Flyknit 833410-400,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Adidas Rose 4.5 Boys Toddler Black/Light Scarlet Basketball Shoes V21181,Inexpensive 171772 Adidas Originals Unisex Light Scarlet White Blue ShoesAdidas D Rose 773 Iii Boys Preschool Scarlet/Black Basketball Shoes V73333,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Adidas D Rose 773 Iii Boys Grade School Light Onix/Black Basketball Shoes V61174,Comfortable 159513 Asics Gelhyper33 Unisex Black Silver Yellow ShoesNike Lunarglide 7 Boys Grade School Black/Wolf Grey/Cool Grey/Anthracite Running Shoes V37416,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Adidas 2015 Crazylight Boost Primeknit Mens Night Cargo/Black/Grey Basketball Shoes V66391,Inexpensive 205475 New Balance Mw659 Unisex Grey ShoesAdidas D Lillard 2.0 Mens Talc/White Basketball Shoes V80089,.

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About this Special Report

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