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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Jimmy Choo Wedges Women Coupon_914,Buy 221507 Nike Zoom Hyperfuse Xdr Men Yellow Green ShoesPlatforms Jimmy Choo Women Coupon_1000,.
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What, then, will be the features of this growing consumer market? A Cheap 175111 Nike Zoom Kobe VI Men Brown Orange Shoes delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Artificial-Grass Soccer Cleat Nike Hypervenom Phantom II AG 747490-108,Inexpensive 151382 Nike Zoom Kobe VIi Men Black ShoesMen's Basketball Shoe Nike Hyperdunk 2015 N7 811547-634,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Women's Shoe Nike Air Rift Black,Buy 215862 Adidas Originals Superstar 2.0 Unisex Red White ShoesWomen's Shoe Nike Free Transform Flyknit 833410-400,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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