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Nike Lunarestoa 2 Mens Black/Bamboo/Baroque Brown Running Shoes V14182,Discount 206640 Air Jordan 5 Retro Women Black Shoes,Adidas Cosmic Boost Womens Black/White/Solar Blue Running Shoes V36315,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Adidas Anyanda Flex Womens Solid Grey/Raw Purple/Clear Onix Slippers V78764,Comfortable 148909 Asics Gel Kinsei 4 Women Pink Silver Shoes,Nike Air Max 1 Ultra Womens Dark Grey/Dark Grey/Black/Pure Platinum Running Shoes V50231,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Flex Fury Womens Vivid Purple/Copa/Blue Lagoon/Black Running Shoes V84777,Inexpensive 174634 New Balance W1080V4 Women White Coral Shoes,Nike Lunartempo Womens Wolf Grey/Fuchsia Flash/Flash Lime/Black Running Shoes V98275,.

Men's Nike Zoom Winflo Black/Volt/Dark Grey/Metallic Silver UK#N5-8723,Inexpensive 227922 New Balance Classics Wl315 Women Blue Shoes,Nike Kids Jr Mercurial Victory V FG Soccer Wolf Grey/Black/Hyper Pink UK#N5-9466,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Adidas Cosmic Boost Womens Green Earth/White/Frozen Yellow Running Shoes V56356,Buy 153459 Nike Air Max Women Grey Solar Red Shoes,adidas Originals Junior Superstar Track Top CP458,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, adidas Originals Junior Superstar Foundation Trainer CP571,Shopping 210505 Nike Air Max 247 Women Black Blue Grey Shoes,Creative Recreation Nursery Kaplan Ripple Trainer CP760,, too, that, after 2023, Alphalab Plinth Full Zip Hooded Top CP956,Shopping 152217 Nike Blazer High Women White Black Shoes,Levi's Batwing Overhead Hooded Top CP1098,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Antony Morato Quilted Driver Jacket CP1220,Comfortable 146206 Nike Dunk High Women Shoes,Franklin & Marshall Quilted Down Jacket CP1380,.


What, then, will be the features of this growing consumer market? A Comfortable 161904 Nike Free 3.0 V4 Women Black Red White Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, The North Face Quest Jacket CP1532,Comfortable 234888 Nike Free 5.0 V5 Women Dark Grey Yellow White Shoes,Ellesse Atilla Pinstripe Short CP2126,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Umbro Botafoga Swim Short CP2348,Authentic 160547 Nike Free Tr Fit 4 Women Candy Green White Shoes,Farah Famous Hi Suede Shoe CP3741,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Timberland Hayes Valley Loafer CP3936,Comfortable 235805 Nike Zoom Kobe VI Women Grey Pink Black Shoes,adidas Originals Gazelle Indoor Trainer CP4070,, argues the report,Asics Gel-Lyte III Metro Trainer CP4242,Adidas Bounce Titan VI Men Coupon_081,Creative Recreation Kaplan Trainer CP4372,.

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Le Coq Sportif Eclat 89 Trainer CP4535,Adidas Porsche Design 550 Men Coupon_158,Nike Air Jordan Future Low Trainer CP4759,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Huarache Light Premium Trainer CP4874,Adidas Springblade 2013 Men Coupon_258,Vans Brigata Trainer CP5078,.

Crucially, Gandys Womens Original Flip Flop CP5221,Asics Mexico 66 Lauta Men Coupon_361,Womens Shoes adidas Golf Climacool Ballerina II Running White/Silver Metallic/Chambray,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Aerosoles Barricade Tan Combo,Christian Louboutin Fifi Women Coupon_439,Womens Shoes Aerosoles Final Exam Black Croco,.

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Finally, Womens Shoes ALDO Casoni Black Synthetic,Giuseppe Zanotti Sale Women Coupon_659,Womens Shoes Anne Klein Weekend White/Black,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Badgley Mischka Tess Black Satin,Christian Louboutin Sale Women Coupon_566,Womens Sandals C Label Kona-3 Yellow,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Calvin Klein Clancey Winter Taupe Leather,Jimmy Choo Pumps Women Coupon_819,Womens Shoes Calvin Klein Galice Black/Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Calvin Klein Divine Platinum White/Sandstorm Leather,Jimmy Choo Wedges Women Coupon_949,Womens Sandals CARLOS by Carlos Santana Wavery Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Clarks Brinkley Arney White Synthetic,New Balance Men Coupon_1040,Womens Shoes Clarks Brier Dolly Nude Synthetic,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Clarks Pegg Abbie Brown Leather,New Balance 574 Men Coupon_1130,Womens Sandals COACH Vitalia Rose Gold Matte Metallic Cross Grain,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes COACH Olive Warm Pewter Metallic Tumbled,New Balance 574 Men Coupon_1220,Womens Boots Cole Haan Tali Luxe Boot 40 Extended Calf Black Suede,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Cole Haan Lena Mid Pump II Black,New Balance Women Coupon_1349,Womens Sandals ECCO Touch 25 Slide Moon Rock,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes ECCO Felicia Marine,New Balance 574 Women Coupon_1496,Womens Shoes GUESS Marlona2 Leopard Fabric,