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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Rains Breaker Jacket CP1508,Giuseppe Zanotti Sale Women Coupon_660,Condemned Nation Raleigh Short CP2104,.

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Assume, instead, adidas Originals Tubular Runner Trainer CP4143,Jimmy Choo Sandals Women Coupon_893,Converse Star Player Ox Nylon Trainer CP4285,, too, that, after 2023, Fred Perry Umpire Suede Trainer CP4455,Platforms Jimmy Choo Women Coupon_993,Nike Air Odyssey Trainer CP4637,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Hyperfresh Trainer CP4808,New Balance 420 Men Coupon_1110,Ralph Lauren Polo Jermain Trainer CP4954,.

What, then, will be the features of this growing consumer market? A New Balance 574 Men Coupon_1207, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Vans Classic Slip On Trainer CP5085,New Balance 574 Men Coupon_1267,Unisex Shoes adidas Adizero Discus/Hammer Navy/White/Equipment Green,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes adidas Golf Climacool Ballerina II Core Black/Silver Metallic/Clear Aqua,New Balance 996 Men Coupon_1322,Womens Boots Aerosoles Music Tor Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Aerosoles A2 by Aerosoles Lollipowp Black,New Balance 574 Women Coupon_1498,Womens Boots ALDO Wenade Fuchsia,, argues the report,Womens Shoes ALDO Naywen Bone,Nike Derrick Rose Men Coupon_1588,Womens Shoes Anne Klein Myles Black Reptile,.

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Womens Shoes Badgley Mischka Kassidy II Silver Diamond Drill Fabric,Nike Kevin Durant Men Coupon_1688,Womens Sandals C Label Raya-3 White,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Boots Calvin Klein Jeans Suzie Dark Brown Goat Alaska,Nike Kevin Durant War Boots Men Coupon_1756,Womens Shoes Calvin Klein Annika Antelope Microsuede,.

Crucially, Womens Shoes Calvin Klein Patna Dark Cherry Patent,LEBRON 12 LIFESTYLE Black/Challenge Red/Black,Womens Sandals CARLOS by Carlos Santana Selena Oceanic Blue,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Clarks Tresca Curve Navy Synthetic,Men's Basketball Shoe Nike HyperLive 820230-106,Womens Sandals Clarks Hayla Heaven Pewter,.

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Finally, Womens Boots COACH Urban Hiker Orange/Orange Shearling,MEN'S NIKE AIR ZOOM ELITE 8 748588-107,Womens Shoes COACH Rosey Warm Blush Patent,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Cole Haan Johanna Wedge Bootie Sequoia,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-201,Womens Boots Cole Haan Garner Tall Boot Extended Calf Black,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Cole Haan Bowie Slip-On Sneaker Bristol Blue Perf Textile,Men's Running Shoe Nike Air Max 2015 698902-080,Unisex Shoes Converse Chuck Taylor All Star Hi Red/White/Blue,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes ECCO Babett Clog Strap Black,Men's Running Shoe Nike Air Zoom Wildhorse 3 749336-001,Womens Shoes ECCO Sport ECCO Cool True Navy,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes GUESS Abria Tan Suede,Men's Shoe Jordan B. Fly 881444-007,Womens Boots Naturalizer Tandie Brown Smooth,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Naturalizer Stella Mocha Smooth/Tender Taupe Printed Snake,Men's Shoe Jordan Westbrook 0 Low 850772-015,Womens Shoes New Balance WX813v3 Black/Pink,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes New Balance Classics WL574 Blue/Orange Textile,Men's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 875943-400,Womens Shoes Nike Juvenate Soar/White/Deep Royal Blue,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals PATRIZIA Ayam Black,Men's Shoe Nike Air Zoom Odyssey 2 844545-006,Womens Shoes PUMA Pulse FLEX XT Bleached Denim/Astral Aura,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Reebok Lifestyle Ventilator CG Black/Sport Violet/Vitamin C/White,Men's Shoe Nike Free Train Versatility 833258-100,Womens Shoes Rocket Dog Skive Navy Maple,