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Ellesse Puffer Jacket CP1356,Adidas Porsche Design II Men Coupon_170,Rains Breaker Jacket CP1506,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Antony Morato Denim Short CP2074,Adizero Rose II 773 Men Coupon_289,Creative Recreation Toluca Swim Short CP2303,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Converse Core Fleece Suit CP3592,Asics Mini BMW Men Coupon_364,Slydes Matira Stars Sandal CP3867,.

adidas Originals Racer Lite Trainer CP4037,Christian Louboutin Sale Women Coupon_462,adidas Originals Stan Smith Mono Trainer CP4172,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Creative Recreation Forlano Diamonds Trainer CP4344,Christian Louboutin Sale Women Coupon_552,Lacoste Marcel LCR Trainer CP4527,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Air Force 1 Elite Trainer CP4671,Giuseppe Zanotti Sale Men Coupon_643,Nike Air Huarache Low Trainer CP4836,, too, that, after 2023, The North Face Hedgehog Hike Gore-Tex Trainer CP5049,Jimmy Choo heels Women Coupon_764,Flossy Womens Plimsoles CP5192,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes adidas 10K Grey/White/Flash Red,Jimmy Choo Sandals Women Coupon_865,Womens Boots Aerosoles Outrider Brown Fabric,.

What, then, will be the features of this growing consumer market? A Jimmy Choo Wedges Women Coupon_968, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals Aerosoles True Plush Black,New Balance 1400 Men Coupon_1087,Womens Boots ALDO Clavie Forest Green,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes ALDO Newbrook Black Leather,New Balance 574 Men Coupon_1198,Womens Shoes Anne Klein Buttons Firebrick Reptile,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Badgley Mischka Landmark Platino Diamond Drill Fabric,New Balance 751 Men Coupon_1299,Womens Sandals C Label Lingo-2 Brown,, argues the report,Womens Boots Calvin Klein Jeans Geana Dark Brown Goat Alaska,New Balance 999 Men Coupon_1343,Womens Sandals Calvin Klein Jeans Opel Light Moss Vachetta Leather,.

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Womens Shoes Calvin Klein Calida Dark Red Kid Suede/Patent,New Balance 574 Women Coupon_1432,Womens Sandals CARLOS by Carlos Santana Kaden Black,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Clarks Lydie Kona Black Leather,Nike Derrick Rose Men Coupon_1647,Womens Shoes Clarks In Motion Kick Black,.

Crucially, Womens Shoes Clarks Bavette Cathy Burgundy,Nike Kevin Durant Men Coupon_1739,Womens Sandals COACH Caterine Azure,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes COACH Idena Saddle/Saddle/Matt Calf/Matt Calf,AIR JORDAN XX9 Black/Dark Grey/Gym Red/White,Womens Boots Cole Haan Smithson Bootie Stormcloud Suede,.

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Finally, Womens Shoes Cole Haan Elsie Ot Wedge II Black,Men's Football Cleat Nike Vapor Untouchable Pro 833385-601,Womens Boots ECCO Touch 75 Zip Boot Morillo,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes ECCO Touch 15 Slip-On Black,Men's Nike Basketball Shoe LeBron XIII 807219-001,Womens Shoes GUESS Babbitta 2 Champagne Patent,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Naturalizer Metro Black Smooth/Microfiber,Men's Nike Shoe CJ3 Flyweave Trainer (Lions)725231-600,Womens Shoes Naturalizer Maude Nickel Alloy Metallic Smoke Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes New Balance W890v4 Combat,Men's Running Shoe Nike Air Max Tailwind 8 805941-400,Womens Shoes New Balance WE402OS1 Orcha,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Nike Air Max Thea Sport Fuchsia/Prism Pink,Men's Shoe (Extra-Wide) Nike Dual Fusion X 2 819317-002,Womens Shoes Nike Flex Supreme TR4 Bright Mango/Bright Crimson/White/Squadron Blue,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals PATRIZIA Akin White,Men's Shoe Jordan Jumpman Team II 819175-101,Womens Shoes PUMA 76 Runner Fun Periscope/Drizzle,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Reebok RealFlex Train 4.0 Black/Zee Blue/White,Men's Shoe Nike Air Max 90 Mid Winter 806808-002,Womens Shoes Rocket Dog Jams Navy Bedrock,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Saucony Sapphire Blue/Navy/Citron,Men's Shoe Nike Air Zoom Pegasus 33 831352-001,Womens Shoes Supra Cuttler Grey/Pattern/White,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Boots UGG Daphne Sugar Pine Suede,Men's Shoe Nike Free Train Instinct 'Hart' 848416-001,Womens Sandals UGG Gwyn Sand Leather,