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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike HypervenomX Proximo IC NJR x Jordan 820118-006,Cheap 182703 Nike Lebron 10 Men Black Chrome Red Grey Shoes,Women's Shoe Nike Air Max 90 Premium 443817-500,.
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What, then, will be the features of this growing consumer market? A Buy 243960 Nike Shox Conundrum Men Black Pink Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Zoom Vomero 10 Mens Cool Grey/Black/Lagoon/White Running Shoes V46572,Discount 220935 Nike Shox O Nine Men Black White Shoes,Adidas Adissage 2.0 Womens White/Shock Pink/White Slippers V94126,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max 1 Womens Black/Tide Pool Blue/Pure Platinum/Deep Royal Blue Running Shoes V29148,Discount 206768 Nike Shox O Leven Men Black Red Shoes,Nike Classic Cortez Womens White/Black/White Running Shoes V89106,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Paul Rodriguez 9 R/R Trainer CP4730,Inexpensive 179199 Adidas Springblade Razor Women White Metallic Silver Grey Shoes,Puma Court Star OG Trainer CP4905,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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