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Nike Hood Waistpack CP82,Adidas Clima Cool 5th Men Coupon_096,Nike Infant Roshe One Trainer CP538,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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adidas Originals Nursery Gazelle II Trainer CP706,Adidas Porsche Design S3 Men Coupon_192,Carhartt Klondike Jean CP832,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Antony Morato Full Zip New Tape Hooded Top CP972,Adidas Bounce Titan V Women Coupon_299,The North Face Open Gate Overhead Hooded Top CP1158,.

Condemned Nation Valdes Reversible Bomber Jacket CP1307,Asics Gel-Quik 33 Men Coupon_350,Kings Will Dream Oneya Bomber Jacket CP1430,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Glorious Gangsta Karcher Knit CP1801,2015 Christian Louboutin Women Coupon_428,Nicce Loopback Fleece Short CP2164,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, adidas Originals Essentials Fall Melange Track Top CP3534,Christian Louboutin Sale Women Coupon_516,Timberland 6 Inch Waterproof Exo Grid Boot CP3788,, too, that, after 2023, Lacoste Concours 16 SRM Shoe CP3922,Christian Louboutin Sale Women Coupon_615,adidas Originals Samba Trainer CP4072,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Converse Chuck Taylor All Star High Trainer CP4263,Giuseppe Zanotti Sale Women Coupon_673,Cruyff Santi Technical Trainer CP4415,.

What, then, will be the features of this growing consumer market? A Jimmy Choo Pumps Women Coupon_789, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Free Run 2 Trainer CP4586,Jimmy Choo Sandals Women Coupon_888,Nike Air Max 95 Ultra Jacquard Trainer CP4719,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Puma R698 LS PWRWARM Trainer CP4913,New Balance Men Coupon_1007,Vans 106 Vulcanised Trainer CP5064,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Flossy Womens Plimsole CP5197,New Balance 1400 Men Coupon_1086,Womens Shoes adidas Zero Bounce Clear Onix/Sun Glow/Grey,, argues the report,Womens Boots Aerosoles Sweet Ride Brown,New Balance 574 Men Coupon_1162,Womens Sandals Aerosoles Boyzenberry Navy Stripe,.

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Womens Boots ALDO Aloise Black Nubuck,New Balance 574 Men Coupon_1253,Womens Shoes ALDO Gwalevia Gold,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Sandals Anne Klein Peplum Light Natural Multi Synthetic,New Balance Women Coupon_1359,Womens Shoes Anne Klein 7Faithful Black/Ivory Synthetic,.

Crucially, Womens Sandals C Label Raya-1 Pink/White,New Balance 574 Women Coupon_1466,Womens Boots Calvin Klein Gigi Black Wide Calf Cow Kansas/Neoprene,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Calvin Klein Carini Cocoon Leather,New Balance 574 Women Coupon_1511,Womens Shoes Calvin Klein Leilani Black Cow Silk,.

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Finally, Womens Boots Clarks Tempt Althea Black Leather,Nike Kevin Durant War Boots Men Coupon_1775,Womens Sandals Clarks Breeze Mila White,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Clarks Keesha Luca Burgundy Patent Leather,JORDAN MELO 11 White/Gym Red/Black,Womens Shoes Clarks Helina Amo Red,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals COACH Pelican Fog Shiny Jelly,Men's Basketball Shoe Kobe XI 836183-100,Womens Shoes COACH Leslie Wildflower/Fig/Canary/Plum,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals Cole Haan Jillian Wedge Black,Men's Football Cleat Nike Vapor Untouchable 2 824470-010,Womens Shoes Cole Haan Cary Venetian Black Nubuck,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Cole Haan Tali Luxe Smoking Slipper Wedge Black Velvet,Men's Nike Air Max 90 Shoes,Womens Sandals ECCO Tabora 15 Strap Thong White/White,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes ECCO Sport Arizona Ballerina Trooper/Trooper/Papaya,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-201,Womens Shoes GUESS Hotspot Blue,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots Naturalizer Tipley Black Leather,MEN'S NIKE SHOE NIKE AIR MAX 95 OG 554970-131,Womens Shoes Naturalizer Ginger Black Leather,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes New Balance Classics WL501 Black/White Suede,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-400,Womens Shoes Nike Mercurial Victory V FG Blue Lagoon/Volt/Black/White,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Nike Free 5.0 Print Black/White/White,Men's Shoe Air Jordan Trainer 1 Low 845403-004,Womens Sandals PATRIZIA Akin White,