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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Ellesse Azzini Full Zip Jacket CP1357,Adidas Porsche Design VI Men Coupon_213,Nike Camo Coach Jacket CP1480,.

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Assume, instead, adidas Originals Spezial Trainer CP4045,Christian Louboutin Sale Women Coupon_502,adidas Originals ZX Flux Racer Asym Trainer CP4178,, too, that, after 2023, Creative Recreation Cesario Low XVI Diamonds Trainer CP4340,Christian Louboutin Sale Women Coupon_611,Hugo Boss Akeen Trainer CP4472,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Max Thea Trainer CP4624,Jimmy Choo Boots Women Coupon_682,Nike Roshe One Print Trainer CP4818,.

What, then, will be the features of this growing consumer market? A Jimmy Choo Pumps Women Coupon_780, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Reebok Furylite Reflective Trainer CP4992,Jimmy Choo Sandals Women Coupon_870,Y3 Qasa High Trainer CP5125,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes adidas Stella McCartney Barricade 2015 Minty Green/White Vapor/Light Flash Green,Platforms Jimmy Choo Women Coupon_991,Womens Shoes adidas Running Springblade Ignite Flash Red/Black/Semi Night Flash,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Aerosoles Base Board Black,New Balance Men Coupon_1080,Womens Shoes Aerosoles Snapjack Black,, argues the report,Womens Shoes ALDO Passarello Silver,New Balance 574 Men Coupon_1170,Womens Sandals Anne Klein 7Quela Black Synthetic,.

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Womens Shoes Anne Klein Tameron Navy/Cognac Nubuck,New Balance 574 Men Coupon_1291,Womens Shoes Badgley Mischka Meribeth Ivory Satin,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes C Label Dopey-1 Black,New Balance 501 Women Coupon_1425,Womens Sandals Calvin Klein Bryley Black Patent/Neoprene,.

Crucially, Womens Shoes Calvin Klein Genavee Greige Leather,New Balance 998 Women Coupon_1544,Womens Boots CARLOS by Carlos Santana Gramercy Black,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Clarks Pita Sedona Dark Tan Leather,Nike Derrick Rose Men Coupon_1613,Womens Sandals Clarks Image Crush Black Leather,.

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Finally, Womens Shoes Clarks Helina Amo Pewter,Nike LeBron James Men Coupon_1858,Womens Sandals COACH Shelly Saddle Semi Matte Calf,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes COACH Kira Black Soft Shine Calf,Men's Basketball Shoe KD 8 749375-144,Womens Sandals Cole Haan Jillian Wedge Black/White Dot Print,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Cole Haan Cary Blazer Blue Snake Print,Converse Thunderbolt Modern Unisex Shoe 155040C-423,Womens Shoes Cole Haan Fair Haven Pump Marlin Blue Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals ECCO Sport Cruise Thong Sandal Dark Shadow/Concrete/Peppermint,Men's Nike Air Force 1 High White/White,Womens Shoes ECCO Sport Biom Ultra Quest Plus Birch/Birch/Sea Port,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes GUESS Heya Blue Suede,Men's NIKE FREE 4.0 FLYKNIT 717075-401,Womens Boots Naturalizer Veracruz Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Naturalizer Debra Black Leather,Men's Nike Training Shoe Jordan Flight Flex Trainer 2 768911-623,Womens Shoes New Balance WX813v3 Black/Pink,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes New Balance Classics WL515 Black/Pink Suede/Textile,Men's Running Shoe Nike Free 5.0 Solstice 806587-003,Womens Shoes Nike Air Vapor Ace White/Light Bone/Pure Platinum/Pure Platinum,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals PATRIZIA Nanor Beige,Men's Shoe Air Jordan Trainer 1 Low 845403-004,Womens Shoes PUMA Ignite ProKnit Black/Cayenne/Aged Silver,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Boots Rocket Dog Sheela Chestnut Baxter,Men's Shoe Kobe XI Elite Low 4KB 824463-199,Womens Shoes Rocket Dog Campo Black Quest,