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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Running Shoe Nike LunarEpic Flyknit 818676-002,Comfortable 171108 Nike Air Max 90 Men White Shoes,Men's Shoe Jordan Heritage 886312-003,.

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Assume, instead, Men's Shoe Nike Zoom Speed Trainer 3 804401-034,Authentic 186605 Nike Air Max Shake Evolve Men White Dark Grey Shoes,Men's Training Shoe Nike Zoom Train Complete 882119-400,, too, that, after 2023, Nike Air Max Zero Unisex Shoe 789695-001,Cheap 184281 Nike Blazer High Men Beige White Blue Shoes,NIKE FREE TRAINER 5.0 V6 Daring Red/Blue Graphite/Black,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, NIKE AIR ZOOM PEGASUS 33 831352-401,Cheap 233102 Nike Classic Cortez Nylon Men Black White Green Shoes,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-800,.

What, then, will be the features of this growing consumer market? A Inexpensive 238181 Nike Dunk High Men Blossom Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Women's Shoe Nike Free RN Flyknit 831070-501,Discount 177802 Nike Dunk High Men Shoes,Nike Free 5.0 2015 Girls Toddler White/Chalk Blue/Volt/White/Bright Mango Running Shoes V89625,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Crazy 8 Boys Grade School Black/Bright Yellow Basketball Shoes V14786,Cheap 175881 Nike Dunk High Men Shoes,Nike Air Max 90 Boys Grade School Wolf Grey/White/Cool Grey Running Shoes V99617,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas 2015 Crazylight Boost Primeknit Mens Black/White/Clear Grey Basketball Shoes V33594,Shopping 225320 Nike Dunk Low Men Red Black Shoes,Adidas J Wall Mens Navy/Red/Light Onix Basketball Shoes V65616,, argues the report,Adidas Adissage 2.0 Mens Mineral Blue/Matte Silver/Mineral Blue Slippers V65489,Shopping 192161 Nike Dunks Low 6.0 Men Purple Pink Black Shoes,Nike Air Max Wright Mens Dark Grey/Deep Royal Blue/White Running Shoes V50331,.

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Finally, Ropes Classic Flat Laces CP371,Shopping 146731 Nike Lebron X Men Black Metallic Silver Total Orange Fireberry Shoes,Creative Recreation Junior Cesario Low XVI Trainer CP600,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Nursery Roshe Run Trainer CP793,Inexpensive 202136 Nike Lunar Racer Vengeance Men Grey Black White Blue Shoes,Creative Recreation Vermont Zip Hooded Top CP1003,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of The North Face Mittellegi Hooded Top CP1156,Shopping 181967 Nike Lunarswift 2 Men Green Black Shoes,Condemned Nation Mia Bomber Jacket CP1300,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Publish Jupiter Jacket CP1503,Buy 169426 Nike SB Dunk Low Men Black White Shoes,Jack & Jones Mclean Knit Jumper CP1821,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Duck & Cover Leyburn Duffle Jacket CP1341,Cheap 243869 Nike Shox Conundrum Men Black Shoes,Franklin & Marshall Arch Logo Suit CP3616,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Armani Jeans Suede Loafer CP3870,Cheap 151193 Nike Shox O Nine Men White Blue Shoes,adidas Originals Climacool Fresh 2.0 Trainer CP4053,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Asics Gel-Kayano EVO Trainer CP4240,Authentic 165366 Nike Shox R2 Men White Yellow Shoes,Creative Recreation Kaplan Snake Trainer CP4374,.

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About this Special Report

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