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Experimental feature
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Men's Nike Air Max 90 Ultra BR Shoe 725222-404,Comfortable 146508 Nike Free Run 3 Women Gray Pink ShoesMen's Nike Flex Run 2015 709022-400,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike Shoe Flyknit Lunar 3 698181-603,Authentic 224586 Nike Free Tr Fit Women Grey Yellow ShoesMen's Nike Shoe Kobe Mentality 2 818952-004,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Running Shoe Nike Air Zoom Odyssey 749338-607,Authentic 159363 Nike Free 5.0 Women Green Light Green ShoesMEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-001,.

Men's Shoe Air Jordan XXXI Low (Marquette) 897564-406,Cheap 147933 Nike Lunarglide 2 Women Pink Lime Black ShoesMen's Shoe Jordan Horizon Low 845098-001,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Running Shoe Nike Air Zoom Elite 8 748588-003,Comfortable 164653 Nike Lunarglide 2 Women Black Pink ShoesMen's Shoe Nike Air Max 97 Ultra '17 918356-002,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Shoe Nike Air Trainer 1 Mid 317554-800,Authentic 215660 Nike Lunarmax Women Black Pink ShoesMen's Shoe Nike Archive 83.M LX 819517-400,, too, that, after 2023, Men's Shoe Nike Hypershift 844369-104,Authentic 151700 Nike Lunarglide 3 Women Black Yellow ShoesMen's Shoe Nike Metcon 2 819899-003,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Shoe Nike Train Speed 4 Amp (Oregon) 844102-301,Buy 199170 Nike Roshe Run Women Carbon Black Peach ShoesMen's Shoe NikeCourt Air Zoom Ultra 845007-006,.

What, then, will be the features of this growing consumer market? A Adidas Athletic Hard II Men Coupon_002 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Training Shoe Nike Metcon 1 Amplify 725183-082,Shopping 181459 Puma Body Train Mesh Women Black White Red ShoesMen,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, NIKE AIR MAX PLUS Black/White/Challenge Red,Comfortable 165176 Nike Free 3.0 V3 Women Purple White ShoesNIKE AIR ZOOM PEGASUS 33 831352-100,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. NIKE FREE SOCFLY Black/Anthracite/Black,Adidas Bounce Titan 2013 Men Coupon_035NIKE LUNAR HYPERQUICKNESS (TEAM) Midnight Navy/Photo Blue/Metall,, argues the report,NIKE ZOOM SB STEFAN JANOSKI SE Blue Force/Obsidian/White/Blue Fo,Adidas Bounce Titan 2013 Men Coupon_060Women's Shoe Nike Air Force 1 Flyknit Low 820256-101,.

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Women's Shoe Nike Air Zoom Elite 8 748589-408,Adidas Clima Cool 5th Men Coupon_101Women's Shoe Nike Free Focus Flyknit 844817-601,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Women's Shoe NikeCourt Zoom Cage 2 705260-550,Adidas Bounce Titan V Men Coupon_076Adidas D Rose 6 Boys Preschool Black/Bold Pink/Frozen Green Basketball Shoes V14254,.

Crucially, Adidas D Lillard 1.0 Boys Grade School Power Red/Black/White Basketball Shoes V69292,Adidas Originals JS Men Coupon_130Adidas Element Refine Boys Grade School Black/White/Black Running Shoes V33017,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Roshe One Boys Grade School White/White/Wolf Grey Running Shoes V96322,Adidas Originals JS Men Coupon_154Nike Roshe Run Flight Weight Girls Grade School Black/White/Ghost Green/Hyper Grape Running Shoes V3,.

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Finally, Adidas Cosmic Boost Mens Solar Blue/Black Running Shoes V75721,Adidas Porsche Design S3 Men Coupon_193Adidas Supernova Glide 5 Mens Black/Neo Iron Metallic/Infrared Running Shoes V22757,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Adidas Barricade 2015 Mens Bright Yellow/Black/Solar Yellow Tennis Shoes V42681,Adidas Porsche Design VI Men Coupon_209Nike Air Max Tailwind 8 Mens White/Black Running Shoes V86494,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Zoom Structure 19 Flash Mens Black/Reflective Silver/Cool Grey/Pure Platinum Running Shoes,Adidas Springblade 2013 Men Coupon_244Nike Free 4.0 Flyknit 2015 Mens Black/Wolf Grey/Dark Grey/White Running Shoes V37650,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Zoom Winflo 2 Flash Mens Black/White/Reflective Silver Running Shoes V35571,Adidas Springblade 2013 Men Coupon_253Adidas Response Boost Womens Vista Grey/Silver Metallic/Solar Pink Running Shoes V84439,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Adidas Gymbreaker Bounce Trainer Womens Black/Night Metallic/Solid Grey Training Shoes V23396,Adidas Springblade 2013 Men Coupon_276Nike Air Max Tailwind 8 Womens Racer Blue/Chalk Blue/Hyper Orange/Black Running Shoes V70883,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Zoom Pegasus 32 Womens Deep Garnet/University Red/Pink Foil/Light Lime Running Shoes V51770,Adidas Originals JS Women Coupon_313Nike Free 3.0 Flyknit 2015 Womens Black/Hyper Orange/Volt/Sail Running Shoes V20836,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Shox Nz Womens Metallic Silver/White/Gamma Blue/Electric Green Running Shoes V64066,Asics Gel-Quik 33 Men Coupon_351Nike Air Zoom Structure 19 Womens Cool Grey/Fuchsia Flash/Copa/Black Running Shoes V46908,.

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About this Special Report

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