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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Derrick Rose Men Coupon_1620,Inexpensive 218596 New Balance Mt980V1 Men Red Black Shoes,Nike Kevin Durant Men Coupon_1754,.
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What, then, will be the features of this growing consumer market? A Cheap 212963 Nike Air Max Men Black Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Track Shoe Nike Zoom Rival XC 749349-014,Discount 228711 Nike Air Max Men Black Pink Shoes,NIKE AIR FORCE 1 07 White/White,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Junior Air Force 1 Low Trainer CP621,Buy 169732 Nike Dunk High Men Shoes,Asylum Lone Stretch Skinny Jean CP821,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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