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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NIKE FLYKNIT LUNAR 3 Black/Blue Lagoon/Ice Cube Blue/White,Buy 194852 Nike Dunk High Men Shoes,NIKE MAGISTA OBRA FG Black/Blue Lagoon/Volt/White,.

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What, then, will be the features of this growing consumer market? A Shopping 237701 Nike Free Run 2 Men Black White Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Free Rn Distance Mens Black/Metallic Pewter/Barely Green/Voltage Green Running Shoes V21882,Comfortable 167433 Nike Free Tr Fit 2 Men Silver Grey Blue Shoes,Adidas Adizero Adios Boost 3 Womens Sun Glow/White/Shock Red Running Shoes V79866,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Supernova Sequence Boost 8 Womens Bold Pink/Super Pink Running Shoes V40736,Authentic 204961 Nike Lebron 8 Men Black Red White Shoes,Nike Air Max 1 Ultra Womens Dark Grey/Dark Grey/Black/Pure Platinum Running Shoes V50231,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Free Rn Distance Womens Hyper Violet/Fierce Purple/Blue Lagoon/Blue Tint Running Shoes V59589,Buy 239056 Nike Lunar Rejuven8 Mid Men Brown Olives White Shoes,Nike Zoom Vomero 10 Womens Blue Tint/Racer Blue/Chalk Blue/Black Running Shoes V39994,, argues the report,Men's Nike Flex Show TR 3 Black/White/University Red UK#N5-9247,Buy 195479 Nike Lunar Rejuven8 Mid Men Grey White Blue Shoes,Nike SB Kids Paul Rodriguez CTD LR Black/Teal/Black/White UK#N5-9601,.

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The North Face Jester Backpack CP91,Comfortable 204212 Nike Roshe Run Men Blue Black Shoes,Toms Infant Classic Slip On Espadrille CP541,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. adidas Originals Nursery Hamburg Trainer CP724,Discount 194078 Nike Shox Nz Men White Shoes,Jack & Jones Mike Dexter Coated Jean CP871,.

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Finally, EA7 Visibility Poly Tracksuit CP3594,Shopping 196448 Nike Shox Rivalry Men White Shoes,Havaianas Tradicional Flip Flop CP3841,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, adidas Originals Busenitz Trainer CP4026,Cheap 215501 Nike Zoom Hyperdunk Men Black Dark Grey Grey Metallic Silver Shoes,adidas Originals Tubular X Trainer CP4183,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Creative Recreation Adonis Mid Trainer CP4378,Shopping 223256 Nike Zoom Hyperdunk Men Black White Shoes,New Balance M574 Reflective Trainer CP4552,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Foamposite Pro Trainer CP4749,Comfortable 197659 Nike Zoom Kobe VI Men Black Shoes,Puma Trinomic XT 1 Yin Yang Trainer CP4896,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Vans Old Skool Premium Leather Trainer CP5074,Shopping 209395 Onitsuka Tiger By Asics Machu Racer Men Red White Shoes,Womens Shoes adidas Cloudfoam Groove Clear Onix/Blue Zest/Collegiate Navy,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes adidas Golf Adicross IV Core Black/Clear Onix/Flash Red,Comfortable 177946 Puma Suede Classic Eco Men Brown Shoes,Womens Sandals Aerosoles A2 by Aerosoles Wip Current Brown,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Boots ALDO Prigorwen Taupe,Discount 185153 Asics Gelnoosa Tri 8 Unisex Black Green Shoes,Womens Shoes ALDO Ocearien Black,.

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About this Special Report

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