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NIKE AIR MAX 2015 Classic Charcoal/Pink Pow/Total Orange/White,New Balance 574 Men Coupon_1290NIKE AIR ZOOM PEGASUS 31 Hyper Cobalt/Volt/Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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NIKE FREE 1.0 CROSS BIONIC Hyper Grape/Wolf Grey/Hydrangeas/Obsi,New Balance 574 Men Coupon_1280NIKE FREE TRAINER 3.0 V3 White/Cool Grey/Black,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Air Huarache Ultra 819685-400,New Balance 574 Men Coupon_1292Men's Shoe Nike HypervenomX Proximo IC NJR x Jordan 820118-006,.

Women's Running Shoe Nike Free RN 831509-400,Jimmy Choo Wedges Women Coupon_954Women's Shoe Nike Air Max 90 Ultra Essential 724981-008,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Women's Shoe Nike Cortez Ultra BR 833801-300,New Balance 996 Men Coupon_1316NIKE ROSHE RUN PRINT Midnight Navy/Dark Electric Blue/White/Blu,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Women's Shoe Nike Air Max Jewell 896194-300,New Balance 999 Men Coupon_1338Nike Roshe One Girls Toddler Copa/White/Blue Lagoon Running Shoes V48524,, too, that, after 2023, Adidas Crazy 8 Boys Grade School Intense Pink/Cool Grey Basketball Shoes V60451,New Balance 999 Men Coupon_1339Adidas D Rose Lakeshore Boys Grade School White/Light Scarlet/Light Onix Basketball Shoes V92169,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Max 90 Boys Grade School White/Black/Volt/Pink Blast/Total Orange Running Shoes V88627,New Balance 373 Women Coupon_1407Nike Air Max 2016 Girls Grade School Wolf Grey/Black/Cool Grey/Hyper Pink Running Shoes V96845,.


What, then, will be the features of this growing consumer market? A New Balance 373 Women Coupon_1410 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Roshe One Flight Weight Girls Grade School Copa/Insignia Blue/Pure Platinum/Vivid Pink Running,New Balance Women Coupon_1382Adidas D Rose 6 Mens Black/Vivid Red/Blue Basketball Shoes V29873,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Cosmic Boost Mens Grey/Clear Grey/Flash Orange Running Shoes V56688,New Balance 574 Women Coupon_1446Adidas Response Boost 2 Techfit Mens Solar Orange/White/Blue Running Shoes V77373,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas D Rose Mens Aluminum/Black/Light Scarlet Slippers V10110,New Balance Women Coupon_1396Nike Air Huarache Mens Persian Violet/Black/Pure Platinum Running Shoes V68060,, argues the report,Men's Shoe Nike Jordan Flow 833969-003,New Balance 574 Women Coupon_1453Nike Zoom Streak LT 3 Unisex Running Shoe 819038-601,.

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Nike Flyknit Racer Mens White/Black/Game Royal/Green Strike Running Shoes V87731,New Balance 373 Women Coupon_1414Nike Shox Deliver Mens Black Running Shoes V12625,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Adidas Element Refine Womens Black/Neon Pink/White Running Shoes V23214,New Balance 574 Women Coupon_1509Nike Air Max 90 Mens White/White/Silver/Dark Grey Running Shoes V95904,.

Crucially, Adidas Volley Response Boost Womens Frozen Yellow/Silver Metallic/Collegiate Navy Volleyball Shoes V,New Balance 998 Women Coupon_1544Nike Air Max Tailwind 8 Womens Vivid Purple/Black/Hyper Orange/White Running Shoes V84763,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Zoom Pegasus 32 Womens Black/Bright Crimson/Sail/Hyper Orange Running Shoes V14463,New Balance 574 Women Coupon_1474Nike Free Rn Womens White/Pure Platinum/Black Running Shoes V93573,.

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Finally, Men's Nike Vapor Speed Low TD Black/White UK#N5-8761,Nike Derrick Rose Men Coupon_1579Men's Nike Zoom Cage 2 Black/Hot Lava/Metallic Dark Grey UK#N5-9263,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Kids Air Max Stutter Step 2 University Red/Black/Cool Grey/White UK#N5-8747,New Balance 999 Women Coupon_1558Women's Nike Free 5.0 V4 Bright Citron/Sunset Glow/Hot Lava UK#N5-9437,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62935,Nike Derrick Rose Men Coupon_1627Converse Infant Chuck Taylor All Star Party High Trainer CP491,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Creative Recreation Junior Cesario Low XVI Trainer CP601,Nike Derrick Rose Men Coupon_1608adidas Originals Crib Superstar Trainer CP723,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Carhartt Klondike Jean CP832,Nike Derrick Rose Men Coupon_1670Converse Core Full Zip Hooded Top CP994,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nicce Fleece Hooded Top CP1107,Nike Kevin Durant Men Coupon_1746Antony Morato Contrast Fabric Jacket CP1208,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Condemned Nation Merco PU Biker Jacket CP1301,Nike Kevin Durant War Boots Men Coupon_1772Levi's Type III Sherpa Trucker Jacket CP1434,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Brave Soul Conway Skinny Denim Short CP2093,Nike Kevin Durant War Boots Men Coupon_1780Nicce Ela Retro Short CP2167,. Shenzhen’s tech trailblazers are anxious about rising property prices. adidas Originals Essentials Superstar Track Top CP3513,Nike Kobe Bryant Men Coupon_1839Original Penguin Legal 2 Leather Desert Boot CP3748,