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Experimental feature
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Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36175,Adidas Bounce Titan VII Men Coupon_087,Adidas Springblade Ignite Womens Solar Pink/Silver Metallic/Black Running Shoes V77632,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Adidas Volley Team 3 Womens White/Silver Metallic/Collegiate Navy Volleyball Shoes V94255,Adidas Porsche Design II Men Coupon_170,Nike Air Max 2016 Womens White/Black Running Shoes V87019,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Free 5.0 2014 Womens Anthracite/Hyper Pink/Black Running Shoes V10996,Adidas Porsche Design VI Men Coupon_212,Nike Lunareclipse + 5 Womens Black/Pure Platinum/White Running Shoes V24877,.

Men's Nike Tiempo Mystic V FG Pure Platinum/Black/Hyper Orange UK#N5-8946,Adidas Bounce Titan VI Women Coupon_305,Men's Nike Golf Lunarwaverly Anthracite/Summit White/Iron/Anthracite UK#N5-8934,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Women's Nike Air Max Siren Print Pure Platinum/White/Metallic Silver UK#N5-9293,Asics Gel-Noosa Tri 8 Men Coupon_342,Women's Nike Free 5.0 TR Fit 5 Pure Platinum/Racer Blue/White/Stealth UK#N5-8803,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Nike Infant Roshe Run Trainer CP537,Christian Louboutin Sale Men Coupon_417,Nike Junior Satire II Trainer CP663,, too, that, after 2023, Kickers Nursery Kick High Core Boot CP782,Christian Louboutin Sale Women Coupon_491,Condemned Nation Hale Hooded Top CP984,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Zoom Fly 2 Womens Chalk Blue/Racer Blue/Black Running Shoes V43857,Christian Louboutin Sale Women Coupon_584,Bellfield Horow 3-In-1 Rain Jacket CP1238,.

What, then, will be the features of this growing consumer market? A Christian Louboutin Sale Women Coupon_630, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Glorious Gangsta Zeus Longline Bomber Jacket CP1387,Jimmy Choo Bridal Women Coupon_715,UCLA Pattern Puffer Jacket CP1544,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Condemned Nation Kole Short CP2103,Jimmy Choo Pumps Women Coupon_797,Under Armour Mirage Woven Short CP2217,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Tribute Track Top CP3578,Jimmy Choo Pumps Women Coupon_833,Havaianas Top Mix Flip Flop CP3847,, argues the report,adidas Originals Superstar East River Rivalry Trainer CP3986,Jimmy Choo Wedges Women Coupon_950,adidas Originals Pharrell Superstar Supershell Trainer CP4137,.

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Converse Star Player Ev Ox Trainer CP4267,New Balance Men Coupon_1015,Cruyff Vanenburg X-LITE Trainer CP4405,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Le Coq Sportif Arthur Ashe Jacquard Trainer CP4545,New Balance 410 Men Coupon_1108,Nike Roshe NM Flyknit Premium Trainer CP4705,.

Crucially, Nike Roshe LD-1000 Trainer CP4878,Jimmy Choo Wedges Women Coupon_916,Supra Ellington Trainer CP5039,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Clarks Originals Womens Desert Aerial Boot CP5137,New Balance 574 Men Coupon_1249,Womens Shoes adidas Essence Stabil White/Tech Metallic/Cinder,.

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Finally, Womens Sandals Aerosoles Dream Plush Black,New Balance 574 Women Coupon_1446,Womens Shoes Aerosoles A2 by Aerosoles Big Hearted Peach,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots ALDO Uloeven Black Suede,New Balance 574 Women Coupon_1472,Womens Boots Anne Klein Damina Black Leather,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Anne Klein Frisca Black Suede,Nike Derrick Rose Men Coupon_1578,Womens Sandals Badgley Mischka Ascot Silver Specchio Kid Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals C Label Mollini-25 Black,Nike Derrick Rose Men Coupon_1580,Womens Boots Calvin Klein Jeans Suzie Black Cow Crust/Cow Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Calvin Klein Dolly at,Nike Derrick Rose Men Coupon_1668,Womens Shoes Calvin Klein Nodine Cocoon,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots CARLOS by Carlos Santana Hamilton Black,Nike Kobe Bryant Men Coupon_1841,Womens Boots Clarks Plaza City Black,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Clarks Sillian Wonder Black Synthetic,Men's Basketball Shoe Air Jordan XXXI N7 854272-003,Womens Shoes Clarks Keesha Luca Navy Patent Leather,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Sandals COACH Viola Saddle Soft Vegan Leather,Men's Boot Nike Air Zoom Tallac Lite OG 844018-003,Womens Shoes COACH Orlene Black Cherry Calf Suede,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Cole Haan Elsie Cross Wedge 40 II Acorn,Men's Football Cleat Nike Vapor Untouchable 698833-674,Womens Shoes Cole Haan Bethany Pump 85 Blazer Blue Patent,