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Men's Nike Air Max Tailwind 7 683632-103,Cheap 239218 Nike Lunarelite Women Gray Fluorescence Green ShoesMEN'S NIKE FREE TRAINER 3.0 V4 749361-007,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike Shoe Free Trainer 5.0 White/Light Crimson/Black,Authentic 154465 Nike Lunarelite 2 Women Black Pink ShoesMen's Running Shoe Nike Air Max 2015 698902-407,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Running Shoe Nike Air Zoom Structure 19 806580-010,Authentic 205212 Nike Lunarglide 3 Women Black Grey Orange Purple ShoesMen's Running Shoe Nike LunarTempo 2 818097-403,.

Men's Shoe Air Jordan 5 Retro Low 819171-135,Inexpensive 174631 Nike Lunarglide 3 Women Black Red White ShoesMen's Shoe Jordan Super.Fly 4 PO 819163-012,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-010,Inexpensive 176447 Nike Lunarmax Women Gray Pink ShoesMen's Shoe Nike Air Max Sequent Print 822804-022,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Shoe Nike Air Zoom Elite 8 748588-007,Cheap 236120 Nike Roshe Run Women Purple Pink ShoesMen's Shoe Nike Flex Experience RN 4 Premium 749174-018,, too, that, after 2023, Men's Shoe Nike Hypershift 844369-607,Inexpensive 171760 Nike Roshe Run Women Rose ShoesMen's Shoe Nike Mercurial Victory VI TF 831968-006,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Shoe Nike SB Zoom Dunk Low Pro 854866-019,Comfortable 173356 Nike Roshe Run Women Black Purple ShoesMen's Shoe Nike Zoom Train Toranada 835657-560,.


What, then, will be the features of this growing consumer market? A Inexpensive 217838 Puma Body Train Mesh Women White Purple Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Training Shoe Nike Jordan Flight Flex Trainer 2 768911-005,Adidas Bluff Lo - Fot Men Coupon_012men's Unisex Running Shoe Nike Air Zoom Streak 5 815668-134,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max 93 Blue Graphite/Dark Obsidian/Game Royal/New Slate,Adidas Bounce Titan 2013 Men Coupon_045NIKE FLYKNIT ZOOM AGILITY Volt/Electric Green/Vapor Green/White,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. NIKE INTERNATIONALIST Blue Force/Ice Blue/Black/White,Adidas Bounce Titan 2013 Men Coupon_058NIKE ROSHE RUN Black/Villain Red,, argues the report,NikeCourt Air Zoom Ultrafly Unisex Tennis Shoe (Men's Sizing) 819692-007,Adidas Bounce Titan V Men Coupon_072Women's Shoe Nike Air Max 90 Ultra Breathe 725061-300,.

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Women's Shoe Nike Air Zoom Pegasus 33 831356-003,Adidas Bounce Titan V Men Coupon_076Women's Shoe Nike Juvenate Woven 833824-100,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Women's Shoe NikeCourt Zoom Cage 2 705260-404,Adidas Clima Cool 5th Men Coupon_110Adidas Samba Classic Boys Preschool White/Black Soccer Shoes V86314,.

Crucially, Adidas D Rose 773 Iii Boys Grade School Black/White Basketball Shoes V30661,Adidas Originals JS Men Coupon_115Nike Cortez Boys Grade School Black/White/Nylon Running Shoes V35344,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Max Dynasty Girls Grade School Chalk Blue/Metallic Silver/Bright Mango Running Shoes V43796,Adidas Originals JS Men Coupon_138Adidas Crazylight 2.5 Boost Low Mens Blue/Black/White Basketball Shoes V40182,.

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Finally, Adidas Solar Boost Mens Grey/Solar Red/Black Running Shoes V57082,Adidas Porsche Design S3 Men Coupon_197Adidas Adissage Mens New Navy/White Slippers V66254,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Air Huarache Mens Persian Violet/Black/Pure Platinum Running Shoes V68040,Adidas Springblade Men Coupon_226Nike Air Max Bw Mens Black/White/Persian Violet Running Shoes V35374,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Flex Run 2015 Mens Deep Royal Blue/Volt/Voltage Green/Metallic Silver Running Shoes V52303,Adidas Springblade 2013 Men Coupon_270Nike Lunarestoa 2 Mens White/Black Running Shoes V86897,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Zoom Elite 8 Mens Volt/Game Royal/Blue Lagoon/Black Running Shoes V85948,Adidas Springblade 2013 Men Coupon_265Adidas Solar Boost Womens Heather/White/Grey Running Shoes V57822,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Adidas Pure Boost X Trainer Womens Black/White/Dark Grey Training Shoes V33860,Discount 197228 Nike Free Run 3 Women Royal Blue White ShoesNike Air Max 1 Ultra Womens Brigade Blue/Blue/Squadron Blue/Platinum Running Shoes V41227,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Zoom Structure 19 Womens Blue Lagoon/Copa/Bright Crimson/Black Running Shoes V39635,Adidas Springblade Women Coupon_326Nike Juvenate Womens Light Silver/Black/Total Crimson/Dark Turquoise Running Shoes V62268,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Nike Tiempo Rio III IC Light Crimson/Total Crimson/Metallic Silver UK#N5-9520,Asics Running Shoes Women Coupon_396Men's Nike Tri Fusion Run White/Cool Grey/Wolf Grey/Black UK#N5-9257,.

Copyright Nike Kids Roshe One Print Copa/Blue Lagoon/White UK#N5-9548, 2018. All rights reserved.
About this Special Report

As President Trump seeks to cut the US trade deficit with China, Women's Nike Free 1.0 Cross Bionic 2 Fuchsia Flash/Light Retro/White/Black UK#N5-9332,Christian Louboutin Sale Men Coupon_411Sik Silk Big Logo Backpack CP88,. Shenzhen’s tech trailblazers are anxious about rising property prices. Creative Recreation Infant Cesario Low XVI Patent Ripstop Trainer CP509,Christian Louboutin Sale Women Coupon_449Nike Junior Flex Experience Trainer CP623,