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Men's Running Shoe Nike LunarTempo 705461-404,Adidas Bounce Titan VI Women Coupon_302Men's Shoe Jordan Eclipse 724010-006,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Shoe Jordan Trainer ST 820253-002,Shopping 209857 Nike Lunarglide 3 Women Black Red ShoesMen's Shoe Nike Air Max 2011 N7 845398-048,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Air Max BW Ultra 819475-616,Adidas Bounce Titan VI Women Coupon_305Men's Shoe Nike Air Presto Ultra Flyknit 835570-007,.

Men's Shoe Nike Aptare SE 881988-300,Adizero Rose II 773 Men Coupon_287Men's Shoe Nike Free Train Force Flyknit 833275-451,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Shoe Nike Lunar Fingertrap TR 898066-001,Adidas Originals JS Women Coupon_319Men's Shoe Nike Roshe One 511881-447,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Shoe Nike Zoom All Out Low 878670-107,Adidas Originals JS Women Coupon_321Men's Tennis Shoe Nike Lunar Ballistec 1.5 705285-107,, too, that, after 2023, Men's Training Shoe Nike Train Prime Iron DF 832219-003,Asics Gel-Quik 33 Men Coupon_348NIKE AIR MAX 1 ULTRA MOIRE Game Fiberglass/White/Fiberglass,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, NIKE AIR MAX THEA White/White,Asics Gel-Quik 33 Men Coupon_350NIKE FLYKNIT LUNAR 3 Black/Bright Crimson/University Red/White,.

What, then, will be the features of this growing consumer market? A Asics Running Shoes Men Coupon_384 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, NIKE INTERNATIONALIST Deep Burgundy/Team Red/Light Magenta/Hyper,Asics Gel-Quik 33 Women Coupon_388NIKE ROSHE Pure Dark Fireberry/White/Pink Pow,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, USAB Nike Hyperdunk 2016 Low LMTD 876499-699,Asics Gel-Quik 33 Women Coupon_390Women's Shoe Nike Air Max 1 Ultra Essentials 704993-501,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Women's Shoe Nike Air Rift Premium QS 848502-600,Christian Louboutin Sale Men Coupon_412Women's Shoe Nike Free Transform Flyknit 833410-501,, argues the report,Women's Shoe NikeCourt Zoom Vapor 9.5 Tour 631475-504,Christian Louboutin Women Coupon_437Adidas Rose 4.5 Boys Preschool Black/Light Scarlet Basketball Shoes V21240,.

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Adidas Adizero Crazy Light 2 Boys Grade School Black/White/Regal Purple Basketball Shoes V35695,2015 Christian Louboutin Women Coupon_431Adidas Element Refine Boys Grade School Black/White/Solar Blue Running Shoes V36255,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Roshe One Boys Grade School Midnight Navy/White Running Shoes V65414,Christian Louboutin Sale Women Coupon_466Adidas Adipure Crazyquick Mens Black/Blast Purple/Vivid Pink Basketball Shoes V14189,.

Crucially, Adidas D Rose 5 Boost Mens Navy/White/Dark Orange Basketball Shoes V65696,Christian Louboutin Sale Women Coupon_470Adidas Adizero Boston Boost 5 Mens Clear Onix/Black/Solar Red Running Shoes V45102,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Adidas Adilette Trefoil Mens Tomato/Black/White Slippers V80656,Buy 162482 Nike Free 3.0 V3 Women Blue White ShoesAdidas Samba Millennium Mens White/Black/Gold Soccer Shoes V87866,.

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Finally, Nike Air Zoom Odyssey Mens Black/Green Strike/Bright Crimson/White Running Shoes V19153,Christian Louboutin Sale Women Coupon_564Nike Free Rn Distance Mens Deep Royal Blue/Black/Heritage Cyan/Gamma Blue Running Shoes V51801,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Roshe One Mens Cargo Khaki/Black/White Running Shoes V43565,Christian Louboutin Sale Women Coupon_590Adidas Element Refine Womens Glow Purple/Tech Grey/White Running Shoes V55838,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Vigor 6 Tr Womens Shock Mint/White/Shock Red Running Shoes V74692,Christian Louboutin Sale Women Coupon_616Nike Air Huarache Run Ultra Womens Photo Blue/White Running Shoes V68450,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max 90 Womens Black/Wolf Grey/White Running Shoes V38344,Giuseppe Zanotti Sale Women Coupon_651Nike Flex Fury 2 Womens Wolf Grey/Voltage Green/Dark Grey/Hyper Pink Running Shoes V99217,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Juvenate Womens Racer Blue/Hyper Jade/White Running Shoes V70949,Jimmy Choo Bridal Women Coupon_708Men's Nike Alpha Strike 3/4 TD White/Black/Black UK#N5-8791,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Nike Zoom HyperRev 2015 Dove Grey/Classic Charcoal/Hot Lava UK#N5-9413,Jimmy Choo Bridal Women Coupon_703Nike Kids Jr Mercurial Victory Indoor Soccer Black/Hyper Punch/Black UK#N5-8731,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women's Nike Dual Fusion Trail Wolf Grey/Anthracite/Black/Pink Pow UK#N5-9467,Jimmy Choo Bridal Women Coupon_739Vans Old Skool Backpack CP100,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Nike Junior Flex Experience Trainer CP623,Jimmy Choo Pumps Women Coupon_794Creative Recreation Nursery Cesario Quilted Trainer CP756,. Shenzhen’s tech trailblazers are anxious about rising property prices. Jack & Jones Boxy Powell JJ8113 Denim Jean CP866,Jimmy Choo heels Women Coupon_772Creative Recreation Vermont Zip Hooded Top CP1002,