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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Women's Shoe Nike Air Presto 878068-100,Buy 235365 Nike Free 3.0 V4 Men Blue White Shoes,Women's Shoe Nike FS Lite Run 3 807145-500,.

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Assume, instead, Adidas Adizero Adios Boost 2 Mens Black/White/Solar Red Running Shoes V36507,Discount 171729 Nike Lebron 10 Men Black Red Shoes,Adidas Superstar 3g Mens White/Black/Metallic Silver Slippers V88249,, too, that, after 2023, Nike Air Max 2016 Mens Total Crimson/Black/Print Running Shoes V80716,Inexpensive 156883 Nike Lebron X Men Blue Shoes,Nike Flyknit Lunar 3 Mens Sail/Black Running Shoes V73059,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Roshe One Mens Loyal Blue/University Red/Loyal Blue Running Shoes V62397,Shopping 176267 Nike Lebron 8 V2 Men Shoes,Adidas Solar Boost Womens Grey/Crystal White/Shock Red Running Shoes V56730,.

What, then, will be the features of this growing consumer market? A Discount 221703 Nike Lunarelite 2 Men White Grey Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Huarache Womens Rio Teal/Rio Teal/Black Running Shoes V72713,Comfortable 210783 Nike Lunarmax Men Black Silver Shoes,Nike Air Zoom Odyssey Womens Black/Wolf Grey/Dark Grey/White Running Shoes V37782,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Internationalist Womens University Red/Black/Blue Grey/Bright Mango Running Shoes V81942,Buy 197026 Nike Roshe Run Men Color Brown Carbon Black White Shoes,Men's Nike Free 5.0 Print Pure Platinum/Hot Lava/Black UK#N5-9184,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Kids Flex Experience 4 Print Prism Pink/Fuchsia Glow/Pink Foil/Tide Pool Blue UK#N5-9505,Inexpensive 219137 Nike Shox Nz 2.0 Men Black Grey Shoes,Women's Nike Free 5.0 TR Fit 5 Print Cool Grey/Volt/Black UK#N5-9549,, argues the report,Converse Infant Chuck Taylor All Star Ox Trainer CP487,Cheap 216923 Nike Shox O Leven Men Black Green Shoes,Nike Junior Air Max 90 Mesh Trainer CP657,.

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Nike Junior Roshe Run One Trainer CP666,Buy 237444 Nike Shox O Leven Men White Black Shoes,Creative Recreation Vermont Zip Hooded Top CP1002,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Antony Morato Leather Bomber Jacket CP1204,Inexpensive 208444 Nike Shox R5 Men White Black Shoes,Creative Recreation Martell Nylon Jacket CP1319,.

Crucially, Rains Breaker Jacket CP1508,Inexpensive 186624 Nike Zoom Hyperdunk Men White Red Black Shoes,Brave Soul MST Palm Beach Cargo Short CP2088,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Sik Silk Retro Swim Short CP2343,Inexpensive 199271 Nike Zoom Hyperfuse Xdr Men Red Red Black Shoes,Clarks Originals Desert Vulc Boot CP3740,.

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Finally, adidas Originals Los Angeles Trainer CP4112,Shopping 237768 Nike Zoom Kobe VIi Men Black Yellow Purple Shoes,Converse Chuck Taylor All Star Lean Ox Trainer CP4278,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Cruyff The Gria Trainer CP4423,Buy 159042 Puma By Miharayasuhiro Tennis Men Black Grey Silver Shoes,Nike Zoom Stefan Janoski Trainer CP4619,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Jordan Eclipse Holiday Trainer CP4804,Discount 207936 Adidas Originals Superstar 2.0 Unisex Blue Black Shoes,Ransom Valley Lite Trainer CP4973,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Hunter Womens Original Tall Gloss Wellington Boot CP5156,Discount 232646 Nike Free 4.0 Unisex Black Green Shoes,Womens Shoes adidas Lite Racer Vivid Mint/Black/White,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Aerosoles Good Role Grey Fabric,Authentic 153150 Puma Cabana Racer II Lx Unisex Blue White Shoes,Womens Sandals Aerosoles Yetaway Tan/Gold,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots ALDO Neria Natural,Authentic 180438 Air Jordan Spizike Women Grey Pink Grey Shoes,Womens Shoes ALDO Teige Silver,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Anne Klein Octavie Grey Leather,Discount 188296 New Balance Classics Wl501 Women Grey Shoes,Womens Shoes Badgley Mischka Gene Blush Satin,.

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About this Special Report

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