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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Roshe Run Flight Weight Boys Grade School Black/White/University Red Running Shoes V36643,Comfortable 200280 Nike Free Trainer Men Red White Shoes,Adidas Crazy 97 Mens Regal Purple/White/Gold Basketball Shoes V72497,.

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Assume, instead, Nike Zoom Winflo 2 Mens Black/Cool Grey/White/Green Strike Running Shoes V15905,Authentic 172368 Nike Lunareclipse Shield Men Grey White Blue Shoes,Adidas Response Boost 2 Techfit Womens White/Frozen Green Running Shoes V91258,, too, that, after 2023, Nike Air Huarache Run Ultra Womens Bright Crimson/White Running Shoes V42045,Inexpensive 179083 Nike Lunarglide 2 Men Grey Yellow Shoes,Nike Air Zoom Structure 19 Womens Blue Lagoon/Copa/Bright Crimson/Black Running Shoes V39635,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Roshe One Womens Black/White Running Shoes V32552,Authentic 233845 Nike Lunarswift 2 Men Black Red Shoes,Men's Nike Flex 2015 RUN Wolf Grey/White/Black UK#N5-9361,.

What, then, will be the features of this growing consumer market? A Comfortable 222745 Nike Shox Conundrum Men White Black Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Kids Mercurial Victory V CR IC Soccer Black/Total Crimson/White UK#N5-9598,Comfortable 171020 Nike Shox Nz Men Black Shoes,Ellesse Regent Nylon Backpack CP46,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Creative Recreation Infant Kaplan Trainer CP501,Discount 231295 Nike Shox R2 Men White Shoes,Nike Junior Air Max 2016 Trainer CP684,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Asylum Lone Stretch Skinny Jean CP822,Discount 229968 Nike Shox R4 Men White Black Shoes,Ellesse Gorio Poly Tape Full Zip Hooded Top CP1057,, argues the report,Bellfield Staten Shearling Puff Jacket CP1233,Discount 188082 Nike Shox R4 Men Black White Shoes,Glorious Gangsta Zeus Longline Bomber Jacket CP1387,.

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The North Face Quest Jacket CP1532,Cheap 146404 Nike Zoom Hyperdunk Men Black Red Shoes,Franklin & Marshall Big Seal Logo Short CP2139,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. adidas Originals Chaos Track Top CP3536,Discount 149404 Nike Zoom Kd IV Men Black Red Grey Shoes,Birkenstock Milano Sandal CP3824,.

Crucially, adidas Originals Element Refine Tricot Trainer CP3980,Shopping 176331 Nike Zoom Kobe VI Men Grey Black Red Shoes,Asics Gel-Lyte III Trainer CP4205,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Creative Recreation Cesario Low XVI Trainer CP4351,Comfortable 173600 Nikelebron11 Men Dark Green Black Shoes,Lacoste Marcel LCR Trainer CP4526,.

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Finally, Puma R698 LS PWRWARM Trainer CP4911,Authentic 172402 Air Jordan 5 Retro Unisex Black Metallic Silver Shoes,Vans 106 Vulcanised Trainer CP5065,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Toms Womens Avalon Sneaker Shoe CP5253,Cheap 232264 Nike Roshe Run Unisex Turquoise White Pure Shoes,Womens Shoes adidas Golf Climacool II Core Black/Iron Metallic/Flash Pink,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Aerosoles Taekwondo Brown,Inexpensive 202662 Adidas ZX 700 Women Purple White Shoes,Womens Shoes Aerosoles Redwood Black Patent,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals ALDO Mcconkie Turquoise,Buy 170417 New Balance Fresh Foam 980 Women Blue Yellow Shoes,Womens Sandals Anne Klein Hida Pewter/Pewter Fabric,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Anne Klein AKBettina Black/Black Fabric,Discount 219266 Nike Air Force 1 Women White Aster Pink Sunbeam Shoes,Womens Sandals C Label Lingo-2 Orange,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Calvin Klein Kristi Cocoon Toscana,Cheap 155627 Nike Air Max Women Pink Blue Shoes,Womens Sandals Calvin Klein Jeans Opel White Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Calvin Klein Gerarda Cameo Rose Patent,Inexpensive 217590 Nike Air Max 1 Women Blue Yellow Grey Shoes,Womens Sandals CARLOS by Carlos Santana Justa Leopard,.

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About this Special Report

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