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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Free Trainer V7 898053-400,Buy 209386 Nike Cortez Basic Nylon Retro Men Cortez Basic Nylon Black White Shoes,Men's Shoe Nike Shox Avenue Leather 833584-006,.
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What, then, will be the features of this growing consumer market? A Authentic 193458 Nike Free 3.0 V4 Men Red Silver Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas D Lillard 1 Mens Black/Yellow/White Basketball Shoes V38480,Shopping 169524 Nike Free 5.0 V3 Men Blue Brown Shoes,Adidas Element Refine Mens Tech Grey/Black/Solar Blue Running Shoes V80386,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Clae Strayhorn Unlined Shoe CP3879,Authentic 207264 Nike Shox Rivalry Men White Grey Shoes,adidas Originals Tubular Runner Trainer CP4084,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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