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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe NikeCourt Zoom Vapor 9.5 Tour 631458-011,Buy 177777 Nike Air Max 90 Men Black White Shoes,Men,.

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Assume, instead, Women's Shoe Nike Roshe LD-1000 819843-601,Cheap 242324 Nike Air Max Ltd Men White Black Shoes,Adidas X 15.1 Fg/Ag Boys Preschool Black/Shock Mint/White Soccer Shoes V26210,, too, that, after 2023, Adidas Ace 16.3 Primemesh Fg/Ag Boys Grade School Silver Metallic/Black/Solar Yellow Soccer Shoes V7,Comfortable 149798 Nike Air Max Shake Evolve Men Gray Red White Shoes,Nike Free 5.0 2015 Girls Grade School Black/Vivid Pink/Pink Pow/Metallic Silver Running Shoes V29444,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Adidas D Rose 773 Iii Mens Aluminum/Black/White Basketball Shoes V10261,Buy 231335 Nike Air Max Tailwind 4 Men White Blue Shoes,Adidas Vigor Tr 6 Mens Collegiate Royal/Solar Yellow/Onix Running Shoes V46083,.

What, then, will be the features of this growing consumer market? A Buy 188360 Nike Classic Cortez Nylon Prm Men Navy Blue Yellow Black Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max Ltd Mens Bright Crimson/Bright Crimson/Bright Crimson Running Shoes V41794,Shopping 201640 Nike Cortez Basic Leather Men Gray Blue Shoes,Nike Air Zoom Pegasus 32 Mens Pure Platinum/Vivid Purple/Volt/Purple Running Shoes V70368,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Lunartempo Mens Black/White Running Shoes V31654,Cheap 161962 Nike Dunk High Men Purple Grey Shoes,Adidas Springblade Razor Womens Solar Blue/Tech Grey Metallic/Black Running Shoes V76184,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Max Sequent Womens Blue Lagoon/Copa/White/Metallic Dark Grey Running Shoes V39840,Inexpensive 160800 Nike Dunk Low Men Fighter Pack Shoes,Nike Air Max Thea Womens Pure Platinum/White Running Shoes V70370,, argues the report,Nike Juvenate Womens Bright Crimson/Atomic Pink/White Running Shoes V41640,Buy 182740 Nike Flyknit Air Max Men Grey Light Blue Shoes,Men's Nike Hypervenomx Finale IC Black Chilling/Red/White UK#N5-8788,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Asics Gel-Lyte III Evo Trainer CP4219,Buy 153104 Nike SB Dunk High Men Craze Maze Game Shoes,Creative Recreation Kaplan Snake Trainer CP4374,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Force 1 Mid Trainer CP4571,Comfortable 171020 Nike Shox Nz Men Black Shoes,Nike Jordan New School Trainer CP4790,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Reebok Furylite Tonal Trainer CP4999,Buy 165800 Nike Shox R2 Men White Red Shoes,Dr. Martens Womens Core 1460 Boot CP5145,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes adidas Stella McCartney Barricade 2015 Light Flash Yellow/Glacial,Authentic 160785 Nike Shox R4 Men White Blue Shoes,Womens Boots Aerosoles Outrider Brown Fabric,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Aerosoles Yet Back Tan,Buy 203704 Nike Shox Rivalry Men Black Blue Shoes,Womens Boots ALDO Nizza Black Leather,.

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About this Special Report

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